Affinity vs Finta
Affinity
affinity.coFinta
finta.aiSide by side
| Figure | Affinity | Finta |
|---|---|---|
| Price from | $166.67/mo | $200/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Investor Relationship Management Software | 9.3 (#1) | 8.1 (#5) |
| Audience | Affinity identifies private equity, venture capital, private credit, investment banking, family offices, and other private capital teams among the industries it serves. | Finta describes itself as built for relationship-driven work such as fundraising, sales, partnerships, investor relations, client work, portfolio support, hiring, and strategic follow-up. |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | Finta supports eligible Google and Microsoft inbox and calendar connections, plus compatible apps through MCP. |
| Product | Affinity describes itself as an AI-first CRM for private capital firms that helps them find, manage, and close deals. | Finta connects inbox, calendar, CRM, documents, and network context to help users understand relationships and move work forward. |
Plans
Affinity
- Essential$2,000 a year
- Scale$2,300 a year
- Advanced$2,700 a year
- EnterprisePriced on request
In their own words
Finta
Finta brings inbox, calendar, CRM, documents, and network context into one workspace for relationship-driven work. Its assistant, Aurora, can research available context, prepare briefs, draft messages and documents, and carry out supported workspace actions. Scheduled sweeps can review inbox, calendar, and CRM activity, prepare meeting briefs, draft replies, and surface next steps. Finta maps direct and second-degree connections, with relationship context tied to recency and history. Share Pages and deal rooms provide trackable pages with public, email, or verified access controls. Eligible Google and Microsoft inboxes and calendars can connect, alongside compatible apps through MCP; the app catalog lists 36 current Aurora apps. The Chrome extension saves supported LinkedIn, company, and browser context into a user-directed workflow. An iPhone app is offered as a TestFlight beta for supported mobile CRM and relationship workflows. The Finta plan costs $200 a month, billed monthly under a 12-month relationship, and includes 2,000 monthly credits and unlimited members. A 7-day trial is available; there is no free plan.