Affinity vs The Swarm
Affinity
affinity.coThe Swarm
theswarm.comSide by side
| Figure | Affinity | The Swarm |
|---|---|---|
| Price from | $166.67/mo | $99/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 10 |
| Spec score · Relationship Intelligence Software | 9.3 (#1) | 8.6 (#4) |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | Listed integrations and destinations include HubSpot, Clay, Attio, Unify, Instantly, Clarify, Airtable and Cargo. |
| Product | Affinity describes itself as an AI-first CRM for private capital firms that helps them find, manage, and close deals. | The Swarm describes itself as a Go-To-Network platform for companies and investors to use relationship data for sales, recruiting, and fundraising. |
| Rating on G2 | 4.4 out of 5 from 73 reviews | 4.8 out of 5 from 17 reviews |
| Security | Affinity says sensitive data is encrypted at rest and in transit and production services run in an isolated AWS Virtual Private Cloud. | The homepage states that The Swarm is GDPR- and CCPA-compliant and has achieved SOC 2 compliance. |
| Security controls | The company states that data is encrypted at rest and in transit, hosted in an isolated AWS VPC, protected by multifactor controls, annual penetration tests and a bug-bounty programme. | The company says it uses role-based permissions, audited internal controls, AWS hosting, backup and disaster-recovery procedures, and EU hosting in Ireland. |
| What it does | Affinity is an AI-first CRM for private-capital firms that captures interactions, maps firm relationships and surfaces connections that can advance deals. | The Swarm is a relationship-intelligence platform that combines team and stakeholder networks to surface warm introduction paths. |
Plans
Affinity
- Essential$2,000 a year
- Scale$2,300 a year
- Advanced$2,700 a year
- EnterprisePriced on request
The Swarm
- FreeFree
- FreeFree
- Premium$99 a month
- Premium 50$99 a month
- Premium 150$199 a month
- Premium 500$299 a month
- Premium 1000$500 a month
- Premium 2000$750 a month
- Premium$2,990 a year
- EnterprisePriced on request
In their own words
The Swarm
The Swarm is a Go-To-Network platform for companies and investors using relationship data for sales, recruiting and fundraising. Its web app lets teams search a shared network, review connection strength and request email introductions. Users can import LinkedIn connections, Google contacts and Google Calendar connections, and add former colleagues identified from work history. The platform describes a database of 580M+ people, daily-refreshed job data and real-time job-change monitoring across 100M+ profiles. Company information covers 100M+ companies, including funding rounds, investor networks, valuation tracking, team-size changes, locations and industries. Teams can organize prospects with collaborative pipelines, lists, tags and role-based access controls. Integrations include HubSpot and Clay; API and MCP access connect a Swarm network to tools and LLM workflows. The site says its MCP integration provides AI tools such as ChatGPT or Claude access to live relationship and company data. The free plan includes 10 connectors but no API access. Premium costs $99/mo per company and includes 50 connectors and 12,000 API credits; extra credits cost $0.10 each.