AgencyAnalytics vs ezzyScorecard
AgencyAnalytics
agencyanalytics.comezzyScorecard
ezzyscorecard.comSide by side
| Figure | AgencyAnalytics | ezzyScorecard |
|---|---|---|
| Price from | $20/mo | A$75/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 8 |
| Spec score · Reporting Software | 8.3 (#10) | 8.4 (#9) |
| Free plan | No | No |
| Headquarters | Toronto, Ontario, Canada | Lawnton, Queensland, Australia |
| Integrations | The platform connects to 85+ marketing integrations, including Google Analytics, Google Ads, Search Console, Semrush, Ahrefs, Shopify, and HubSpot. | The maker pages reviewed do not state any third-party integrations. |
| Intended users | The maker describes the product as purpose-built for marketing agencies, which use it to manage client reporting and marketing data. | The site identifies businesses, students, consultants, and accountants as intended users, and offers students a free six-month Professor subscription. |
| Purpose | AgencyAnalytics is a client reporting and marketing analytics platform built for marketing agencies. | ezzyScorecard is an online tool for implementing and monitoring a business or nonprofit organisation’s Balanced Scorecard. |
| Security and privacy | Its privacy policy says integration data is used in dashboards and reports users can access, and that it uses commercially acceptable measures to protect personal data while acknowledging it cannot guarantee absolute security. | The FAQ says scorecard data is stored on secure servers with multiple backups and that customer details are not offered to third parties. |
| Support | The core plan includes email and chat support plus a free onboarding call; the contact page says existing customers can get live chat help 24/5. | The listed plans range from no support on Professor to message support on Trial and Business and unlimited support on Corporate and Consultant. |
Plans
AgencyAnalytics
- AgencyAnalytics$25 a month
- Core plan$20 a month
- AI Tracker add-on$20.83 a month
- Rank Tracker add-on$41.67 a month
ezzyScorecard
- BusinessA$75 a month
- CorporateA$120 a month
- ConsultantA$150 a month
- ProfessorFree
- TrialFree
- BusinessA$75 a month
- CorporateA$120 a month
- ConsultantA$150 a month
In their own words
AgencyAnalytics
AgencyAnalytics is a client reporting and marketing analytics platform built for marketing agencies. It automates client reports and brings data from more than 85 marketing integrations into customizable dashboards. Listed connections include Google Analytics, Google Ads, Search Console, Semrush, Ahrefs, Shopify, and HubSpot. Analysis tools include goals, alerts, benchmarks, trend forecasting, anomaly detection, and AgencyAI insights. The core plan includes a white-labeled client portal, custom domain, custom email, and API access. Pricing is per client: the pricing page lists $20 a month per client when billed annually, and a monthly subscription at $25 a month with per-client pricing. The core plan includes unlimited data sources, reports, dashboards, staff accounts, and client users. A 14-day trial is available without a credit card, but there is no free plan. Core support includes email and chat plus a free onboarding call; existing customers can get live chat help 24/5. AgencyAnalytics was founded in 2010 and is headquartered in Toronto, Ontario, Canada. It is available via web and API.
ezzyScorecard
ezzyScorecard is a web-based cloud tool for implementing and monitoring a business or nonprofit organisation’s Balanced Scorecard. Users can rename or add perspectives, set weightings and define objectives; linked objectives update a strategy map. The product displays perspectives, objectives and metrics in a color-coded scorecard, alongside a pictorial map of objective relationships. Its Workbench supports alternate dashboard reports, metric comments, red flags, trend analysis, multigraphs, saved report templates and downloadable presentations. Initiatives can be prioritized, assigned timelines and strategic alignment, and connected to perspectives, objectives, metrics and accountability. Users can drill into metrics and examine trends at process and actual levels. Each business is limited to 8 perspectives, 4 objectives per perspective and 6 metrics per objective. Plans allow unlimited user access. Business costs A$75 a month for 3 businesses, Corporate A$120 a month for 6, and Consultant A$150 a month for 10 businesses per pack. A 30-day trial is listed, as is a free six-month Professor subscription for students. The maker says the product focuses on implementation and control, not strategy development or interpreting outcomes and developing corrective action.