Ahrefs vs Click Insights
Ahrefs
ahrefs.com
Click Insights
insights.clickintelligence.comSide by side
| Figure | Ahrefs | Click Insights |
|---|---|---|
| Price from | $29/mo | $12/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 10 | 8 |
| Spec score · SEO tools | 9.2 (#7) | 8.1 (#69) |
| Spec score · SEO Analytics Software | 9.1 (#1) | 8.2 (#11) |
| Backlink analysis | Yes | The backlink checker reports backlinks, referring domains, best links by page, broken backlinks, anchor text, link types, TLDs, platform types and attributes. |
| Founded | 2010 | 2013 |
| Free plan | Yes | No |
| Headquarters | Singapore | Cheltenham and London, United Kingdom |
| Integrations | Ahrefs offers native Ahrefs integration, Looker Studio integration, and connections to AI chatbots. | Click Insights integrates Google Search Console and Google Analytics for performance tracking. |
| Rank tracking | Rank Tracker monitors search rankings and tracks keywords by plan. | The rank tracker monitors keywords across Google, Bing, Yahoo and YouTube. |
| Paid from | 29 | 12 |
Plans
Ahrefs
- Ahrefs FreeFree
- Starter$29 a month
- Lite$129 a month
- Standard$249 a month
- Advanced$449 a month
- Enterprise$1,499 a month
- Basic prompt package$50 a month
- Growth prompt package$100 a month
- Brand Radar$199 a month
- Scale prompt package$250 a month
Click Insights
- Basic$12 a month
- Pro$69 a month
- Agency$255 a month
- Enterprise$1,647 a month
- AI Mode Packs$1,090 a month
- AI Overviews Packs$1,090 a month
- Backlink Checker Packs$10,200 a month
- LLM Visibility Tracker Packs$13,480 a month
In their own words
Ahrefs
Ahrefs is a web and API platform for SEO research, including keyword research, rank tracking, site audits, backlink analysis and competitor research. It also provides content tools, AI assistants and MCP access. Content Explorer can find web mentions and link prospects, while AI Content Helper supports content improvement. The free plan provides site data and fixes with limited access to Site Explorer and Site Audit. Paid plans start with Starter at $29 a month. Lite costs $129 a month and includes five projects, 750 tracked keywords, 100,000 monthly crawl credits and one user; its Site Audit allowance has a 25,000-page project maximum. Annual payment saves up to 17%. Enterprise costs $1,499 a month and requires an annual commitment; it includes SSO, two-factor authentication, ISO27001 certification, access management, audit logs and unlimited additional users. Ahrefs says its web index contains 170 trillion pages, tracks 41.9 billion keywords and filters 28.7 billion keywords; AhrefsBot crawls 8 billion pages daily. Founded in 2010, the company is headquartered in Singapore. Multilingual support is available five days a week.
Click Insights
Click Insights is web-based SEO reporting software for agencies, SEO teams and digital marketing professionals. It combines daily keyword tracking with backlink analysis, competitor analysis and technical site audits. Tracking covers desktop and mobile, multiple languages, geolocations and IP addresses. Google Search Console and Google Analytics integrations add performance data to reports, which can be assembled from keyword, AI Overview, LLM, competitor and backlink data. Reports can be shared through white-label dashboards, password-protected links or PDF downloads. Separate trackers cover keyword positions, competitors and featured sources in Google AI Overviews, and brand visibility, share of voice, rankings and sources across ChatGPT, Gemini, deepSeek, Perplexity and Grok. The Basic plan is $12 a month and includes 100 daily tracked keywords and five projects. There is no free plan, but a 14-day trial is offered. Support is available by phone, live chat, meetings and email; the team says it usually responds within one hour.