Ahrefs vs SEOSlate

Ahrefs is a web and API platform for SEO research, including keyword research, rank tracking, site audits, backlink analysis and competitor research. It also provides content tools, AI assistants and MCP access. Content Explorer can find web mentions and link prospects, while AI Content Helper supports content improvement. The free plan provides site data and fixes with limited access to Site Explorer and Site Audit. Paid plans start with Starter at $29 a month. Lite costs $129 a month and includes five projects, 750 tracked keywords, 100,000 monthly crawl credits and one user; its Site Audit allowance has a 25,000-page project maximum. Annual payment saves up to 17%. Enterprise costs $1,499 a month and requires an annual commitment; it includes SSO, two-factor authentication, ISO27001 certification, access management, audit logs and unlimited additional users. Ahrefs says its web index contains 170 trillion pages, tracks 41.9 billion keywords and filters 28.7 billion keywords; AhrefsBot crawls 8 billion pages daily. Founded in 2010, the company is headquartered in Singapore. Multilingual support is available five days a week.

SEOSlate is a white-label SEO reporting web application for digital agencies. It scans a client’s public website and sends branded PDF reports monthly, using Google Lighthouse and an in-house crawler for more than 50 checks across performance, SEO, technical crawl, security, mobile, and trust. Agencies can apply their logo, colors, name, and sending email while keeping SEOSlate hidden from clients. An optional Google Search Console connection adds clicks, impressions, keywords, pages, and other search data. Users can connect their own SMTP, then view, download, or resend reports from one dashboard. Clients open a branded report link without another login. No plugin, FTP, server, or hosting access is required. Starter costs $19 a month for up to five client sites; Agency costs $39 a month for up to 25; Pro costs $69 a month for up to 100 and adds team seats and API access. A 7-day trial is available, with no free plan.