Ahrefs vs SerpBear

Ahrefs is a web and API platform for SEO research, including keyword research, rank tracking, site audits, backlink analysis and competitor research. It also provides content tools, AI assistants and MCP access. Content Explorer can find web mentions and link prospects, while AI Content Helper supports content improvement. The free plan provides site data and fixes with limited access to Site Explorer and Site Audit. Paid plans start with Starter at $29 a month. Lite costs $129 a month and includes five projects, 750 tracked keywords, 100,000 monthly crawl credits and one user; its Site Audit allowance has a 25,000-page project maximum. Annual payment saves up to 17%. Enterprise costs $1,499 a month and requires an annual commitment; it includes SSO, two-factor authentication, ISO27001 certification, access management, audit logs and unlimited additional users. Ahrefs says its web index contains 170 trillion pages, tracks 41.9 billion keywords and filters 28.7 billion keywords; AhrefsBot crawls 8 billion pages daily. Founded in 2010, the company is headquartered in Singapore. Multilingual support is available five days a week.

SerpBear is an open-source app for tracking Google keyword positions across unlimited domains and keywords. Users can configure Basic, Custom or Smart scraping strategies and schedule email alerts for position changes daily, weekly or monthly. Its Google Search Console integration displays visits, impressions, average position, ranking keywords, and recent top keyword, country and page statistics. Users can export domain keywords and their data as CSV files. A built-in API can retrieve keyword and domain data, refresh positions, run scrapes and send notification emails with a user-set API key. Scraping backends include services such as ScrapingRobot, Serply, SerpApi, SearchApi, ValueSerp, Serper, ScrapingAnt and CrazySerp, or user-provided proxy IPs. SerpBear itself is free, but external scraping providers may impose usage limits or charges; the documentation lists ScrapingRobot with 5,000 free searches per month. Deployment options include Node.js or Docker on a server, local use and hosted deployment guides. The app can be added to a mobile device as a PWA, and the repository lists the MIT license.