Ahrefs vs Swappsy Link Tracker

Ahrefs is a web and API platform for SEO research, including keyword research, rank tracking, site audits, backlink analysis and competitor research. It also provides content tools, AI assistants and MCP access. Content Explorer can find web mentions and link prospects, while AI Content Helper supports content improvement. The free plan provides site data and fixes with limited access to Site Explorer and Site Audit. Paid plans start with Starter at $29 a month. Lite costs $129 a month and includes five projects, 750 tracked keywords, 100,000 monthly crawl credits and one user; its Site Audit allowance has a 25,000-page project maximum. Annual payment saves up to 17%. Enterprise costs $1,499 a month and requires an annual commitment; it includes SSO, two-factor authentication, ISO27001 certification, access management, audit logs and unlimited additional users. Ahrefs says its web index contains 170 trillion pages, tracks 41.9 billion keywords and filters 28.7 billion keywords; AhrefsBot crawls 8 billion pages daily. Founded in 2010, the company is headquartered in Singapore. Multilingual support is available five days a week.

Swappsy Link Tracker records backlink placements, target URLs, partners, and whether each link is pending, live, or removed. Each record can include anchor text, link type, deal type, and notes, along with do-follow, no-follow, or sponsored attributes and whether a link is free, exchanged, or paid. Users review pages and manually update statuses; the app does not check links automatically. Status summaries, filtering, and search help organize records, and CSV import and export support moving data in and out. The interface includes light and dark modes. The app is self-hosted on the web and uses a single-file SQLite database; its README says no external services are needed to run it. Documented setup options are local installation with npm and Docker Compose. Node.js 22 or newer is required. Access uses a single-user account configured with an admin email and password, along with a JWT secret for login tokens. The README says the configured admin password is hashed on first boot. The plan is Free and open source at free, with manual link checks and self-hosting.