Aidium vs Finova Broker CRM
Aidium
thinkaidium.com
Finova Broker CRM
finova.techSide by side
| Figure | Aidium | Finova Broker CRM |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 1 | 1 |
| Spec score · Mortgage CRM Software | 8.0 (#11) | 7.7 (#17) |
| Integrations | The maker lists Encompass, Arive, LendingPad, Blend, SimpleNexus, Twilio, Gmail, Outlook, Canva and other integrations, and says Aidium has an API and 100+ pre-built connectors. | The product page describes native integrations for lead acquisition, including social media channels, leading email clients, credit referencing agencies and other tools. |
| Intended customers | Aidium’s terms say its services are intended for business and professional users, not private or household purposes. | Finova describes the CRM as a product for financial services brokers and says it is trusted by over 2,400 brokers. |
| Support | Aidium says its support team is available 24/7 by phone, email, or chat. | Broker CRM support offers training resources, webinars, release notes, and ticket support; published hours are Monday to Friday, 09:00–17:00, excluding public holidays. |
Plans
In their own words
Aidium
Aidium is a mortgage CRM for mortgage executives, loan officers, and producers. It combines borrower, referral partner, and loan pipeline management with customizable pipelines, task management, and no-code automation. Teams can use more than 80 pre-built playbooks or create workflows with the builder. Marketing features include email and text campaigns, lead capture forms, landing pages, co-marketing, and analytics. Aidium Intelligence estimates purchase and refinance propensity from more than 5,000 consumer behavior data points; AI-driven personas are listed as beta. Reporting includes out-of-the-box reports, custom reporting services, and data warehousing for mortgage enterprises. Communications include two-way SMS and email and an in-app dialer, alongside permissions and compliance controls. The maker lists a modern API, native integrations, and more than 100 pre-built connectors, including Encompass, Blend, Twilio, Canva, Zillow, and Snowflake. Aidium is listed for Android, iOS, web, and API. Pricing is on request; prospective customers can request a personalized demo. The maker describes onboarding as supported by an expert team and its open API.
Finova Broker CRM
Finova Broker CRM has no write-up on Specifiction yet; its figures are above.