Aidium vs MapleConnect
Aidium
thinkaidium.com
MapleConnect
mapleconnect.aiSide by side
| Figure | Aidium | MapleConnect |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 5 |
| Spec score · Mortgage CRM Software | 8.0 (#11) | 8.6 (#5) |
| Integrations | The maker lists Encompass, Arive, LendingPad, Blend, SimpleNexus, Twilio, Gmail, Outlook, Canva and other integrations, and says Aidium has an API and 100+ pre-built connectors. | The vendor describes native connectors, a Zapier app and a documented public REST API for custom real-time synchronization. |
| Intended users | Aidium says it is designed to balance mortgage enterprise needs with loan officers’ workflows and customization. | The mortgage page says the product is designed for solo loan officers as well as teams. |
| Product | Aidium is a mortgage CRM platform built for mortgage executives, loan officers, and top producers. | MapleConnect is an AI-native mortgage CRM for borrower and referral-partner pipelines, follow-up, scheduling, and contact records. |
| Security and compliance | Aidium says its platform is SOC 2 Type II compliant and includes TCPA consent controls, A2P10DLC registration and audit trails. | The mortgage page describes the service as SOC 2 and HIPAA aligned and says consent can be captured, recorded, and opt-outs honored across SMS and email. |
| Support | Aidium says its support team is available 24/7 by phone, email, or chat. | The mortgage page lists live human support at (888) 499-9060 and says guided migration is free. |
| What it does | Aidium is a mortgage CRM platform for mortgage executives, loan officers and producers. | MapleConnect is an AI-native mortgage CRM for borrower, referral-partner and loan-opportunity follow-up from inquiry through funding. |
Plans
MapleConnect
- FreeFree
- MapleConnect FreeFree
- Essential$199 a month
- Professional$299 a month
- Premium$399 a month
In their own words
Aidium
Aidium is a mortgage CRM for mortgage executives, loan officers, and producers. It combines borrower, referral partner, and loan pipeline management with customizable pipelines, task management, and no-code automation. Teams can use more than 80 pre-built playbooks or create workflows with the builder. Marketing features include email and text campaigns, lead capture forms, landing pages, co-marketing, and analytics. Aidium Intelligence estimates purchase and refinance propensity from more than 5,000 consumer behavior data points; AI-driven personas are listed as beta. Reporting includes out-of-the-box reports, custom reporting services, and data warehousing for mortgage enterprises. Communications include two-way SMS and email and an in-app dialer, alongside permissions and compliance controls. The maker lists a modern API, native integrations, and more than 100 pre-built connectors, including Encompass, Blend, Twilio, Canva, Zillow, and Snowflake. Aidium is listed for Android, iOS, web, and API. Pricing is on request; prospective customers can request a personalized demo. The maker describes onboarding as supported by an expert team and its open API.
MapleConnect
MapleConnect is an AI-native mortgage CRM for borrower and referral-partner pipelines, follow-up, scheduling, and contact records. It can send an immediate text and email response to website forms, rate-quote requests, ad leads, and missed calls. Its AI voice agent can answer around the clock, collect caller details, book consults, and log calls; questions about rates and programs go to a licensed loan officer. Automated SMS and email sequences follow borrower stages such as new inquiries, early shopping, and in-process milestones. Real estate agents, builders, and financial planners can have their own pipeline, shared-file status updates, and ongoing contact cadences. MapleConnect covers lead capture, response, nurture, scheduling, and touch records, while credit decisions, disclosures, rate locks, and underwriting stay with the customer and its loan origination system. Listed connectors include Twilio, RetellAI, Stripe, Google and Outlook Calendar, Resend, SendGrid, Facebook Lead Ads, and Zapier; a public REST API supports custom real-time syncs. The service is web-based, with API access. A free plan and 14-day trial are listed; paid plans start at $199 a month.