Aidium vs Mortgage Ready
Aidium
thinkaidium.comMortgage Ready
mortgage-ready.ukSide by side
| Figure | Aidium | Mortgage Ready |
|---|---|---|
| Price from | — | £39/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 1 | 3 |
| Spec score · Mortgage CRM Software | 8.0 (#11) | 7.4 (#21) |
| Integrations | The maker lists Encompass, Arive, LendingPad, Blend, SimpleNexus, Twilio, Gmail, Outlook, Canva and other integrations, and says Aidium has an API and 100+ pre-built connectors. | The Firm plan lists SSO for Google Workspace and Microsoft 365; the pricing FAQ says CSV import for contacts and cases is supported. |
| Product | Aidium is a mortgage CRM platform built for mortgage executives, loan officers, and top producers. | Mortgage Ready describes itself as a CRM built for UK mortgage brokers and firms. |
| Security and compliance | Aidium says its platform is SOC 2 Type II compliant and includes TCPA consent controls, A2P10DLC registration and audit trails. | The maker says data is hosted in UK/EU data centres, encrypted at rest and in transit, and that the service is UK GDPR compliant by design. |
| Support | Aidium says its support team is available 24/7 by phone, email, or chat. | The pricing page lists email support on Sole Adviser, priority email and chat on Growing Team, and a named account manager on Firm. |
Plans
Mortgage Ready
- Growing Team£39 a month
- Sole Adviser£49 a month
- Firm£69 a month
In their own words
Aidium
Aidium is a mortgage CRM for mortgage executives, loan officers, and producers. It combines borrower, referral partner, and loan pipeline management with customizable pipelines, task management, and no-code automation. Teams can use more than 80 pre-built playbooks or create workflows with the builder. Marketing features include email and text campaigns, lead capture forms, landing pages, co-marketing, and analytics. Aidium Intelligence estimates purchase and refinance propensity from more than 5,000 consumer behavior data points; AI-driven personas are listed as beta. Reporting includes out-of-the-box reports, custom reporting services, and data warehousing for mortgage enterprises. Communications include two-way SMS and email and an in-app dialer, alongside permissions and compliance controls. The maker lists a modern API, native integrations, and more than 100 pre-built connectors, including Encompass, Blend, Twilio, Canva, Zillow, and Snowflake. Aidium is listed for Android, iOS, web, and API. Pricing is on request; prospective customers can request a personalized demo. The maker describes onboarding as supported by an expert team and its open API.
Mortgage Ready
Mortgage Ready has no write-up on Specifiction yet; its figures are above.