Aidium vs RAD CRM
Aidium
thinkaidium.com
RAD CRM
theradcrm.comSide by side
| Figure | Aidium | RAD CRM |
|---|---|---|
| Price from | — | $197/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 3 |
| Spec score · Mortgage CRM Software | 8.0 (#11) | 7.3 (#23) |
| Company | The maker identifies the service provider as Aidium, Inc., a Delaware corporation; its privacy policy gives a Boulder, Colorado mailing address. | The maker identifies itself in its privacy policy as The Rad CRM, LLC; its site lists Gilbert, Arizona as its location. |
| Integrations | The maker lists Encompass, Arive, LendingPad, Blend, SimpleNexus, Twilio, Gmail, Outlook, Canva and other integrations, and says Aidium has an API and 100+ pre-built connectors. | The partner directory lists more than 30 integrations and names Arive, RETR, MABLS, Addy AI, and LendingPad among its partners. |
| Marketing | The platform includes marketing automation, turnkey content, lead capture, co-marketing and a native Canva integration. | Marketing features include automated workflows and newsletters, review pages, QR-code forms, course tools, and website and landing-page builders. |
| Support | Aidium says its support team is available 24/7 by phone, email, or chat. | RAD says its support team provides onboarding, day-to-day help, and strategic guidance, and lists [email protected] and a phone number on its site. |
Plans
In their own words
Aidium
Aidium is a mortgage CRM for mortgage executives, loan officers, and producers. It combines borrower, referral partner, and loan pipeline management with customizable pipelines, task management, and no-code automation. Teams can use more than 80 pre-built playbooks or create workflows with the builder. Marketing features include email and text campaigns, lead capture forms, landing pages, co-marketing, and analytics. Aidium Intelligence estimates purchase and refinance propensity from more than 5,000 consumer behavior data points; AI-driven personas are listed as beta. Reporting includes out-of-the-box reports, custom reporting services, and data warehousing for mortgage enterprises. Communications include two-way SMS and email and an in-app dialer, alongside permissions and compliance controls. The maker lists a modern API, native integrations, and more than 100 pre-built connectors, including Encompass, Blend, Twilio, Canva, Zillow, and Snowflake. Aidium is listed for Android, iOS, web, and API. Pricing is on request; prospective customers can request a personalized demo. The maker describes onboarding as supported by an expert team and its open API.