Air vs Fotoware
Air
air.inc
Fotoware
fotoware.comSide by side
| Figure | Air | Fotoware |
|---|---|---|
| Price from | $25/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 6 | 1 |
| Spec score · Digital Asset Management Software | 9.4 (#1) | 8.3 (#31) |
| API access | Yes | Yes |
| Approval workflows | Yes | Yes |
| Supported asset types | images,videos,GIFs,PDFs,presentations | images,videos,presentations,documents,audio,vector files |
| Founded | 2017 | 1997 |
| Guest sharing | Yes | Yes |
| Headquarters | Brooklyn, New York, United States | Oslo, Norway |
| Integrations | Official integrations and connectors include Figma, Canva, Adobe Premiere, Slack, Shopify, Sanity, WordPress, Dropbox, Google Drive, Box, SharePoint, Zapier, n8n, Make and MCP. | Listed integrations include Photoshop, InDesign, Microsoft Office, SharePoint, WordPress, and other tools; custom integrations can use its RESTful API. |
| Metadata and tagging | Yes | Yes |
| Version history | Yes | Yes |
Plans
Air
- FreeFree
- Starter$25 a month
- Business$1,100 a month
- FreeFree
- Business$900 a month
- EnterprisePriced on request
In their own words
Fotoware
Fotoware is a digital asset management platform for organizations managing large asset collections and complex content workflows. It supports images, videos, presentations, documents, audio, and vector files, with tools for ingestion, metadata enrichment, approvals, workflow automation, and distribution. AI features include autotagging, object detection, OCR, and text extraction; teams can also use custom metadata schemas and IPTC support. Rights tools cover licence and expiry tracking, consent management, C2PA Content Credentials, and provenance history. Fotoware offers version history, guest sharing, and integrations including Photoshop, InDesign, Microsoft Office, SharePoint, and WordPress. Developers can work with REST APIs, TypeScript and .NET SDKs, UI components, triggers, and webhooks. Deployment options are SaaS, on-premises, and hybrid. The maker says its Azure-hosted services encrypt data in transit and at rest, and provide role-based access controls and audit logging. The product is available on Android, iOS, macOS, web, Windows, by API, and as self-hosted software. Pricing is on request.