Airbridge vs Branch Universal Ads
Airbridge
airbridge.ioBranch Universal Ads
branch.ioSide by side
| Figure | Airbridge | Branch Universal Ads |
|---|---|---|
| Price from | $40/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 4 |
| Spec score · Marketing Attribution Software | 9.2 (#1) | 8.9 (#6) |
| Deep linking | It provides deferred deep links, branded short links, QR codes and web-to-app routing. | Deferred deep linking sends new users to specific content after installation, while Universal Links and Android App Links reengage existing users. |
| Headquarters | Seoul, South Korea | United States |
| Rating on G2 | 4.6 out of 5 from 36 reviews | 4.4 out of 5 from 465 reviews |
| Rating on GetApp | 0 out of 5 from 0 reviews | 4.1 out of 5 from 22 reviews |
| Security certifications | Airbridge lists SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018 and Korean ISMS certification. | Branch’s trust center lists SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017, ISO 27018, CSA, GDPR and CCPA coverage. |
| Self-hosting | The terms define the solution as SaaS and do not provide a self-hosted deployment option. | Branch documentation describes a hosted dashboard and API service; no self-hosting deployment option is stated on the reviewed product, pricing or API pages. |
| What it does | Airbridge is AB180’s mobile measurement platform linking acquisition channels with trials, subscriptions and revenue. | Branch Universal Ads is an enterprise ad-tracking and mobile-measurement platform that connects web advertising, app installs and downstream conversions for cross-platform attribution. |
Plans
Branch Universal Ads
- BasicsFree
- BasicsPriced on request
- EnterprisePriced on request
- EssentialsPriced on request
In their own words
Airbridge
Airbridge is a mobile measurement partner that attributes and analyzes advertising across mobile, web, PC, console, and connected TV. It links ad spend, app events, and subscription revenue to help show which campaigns bring in paying subscribers. Reports cover revenue, return on ad spend, subscriber value, funnels, retention, and predictive lifetime value up to 180 days. Deep-link tools include direct and deferred links, short links, QR codes, and web-to-app routing. Signal Hold can delay a conversion postback for up to 24 hours and discard it if a matching cancellation comes in; this feature currently applies only to Meta Ads. Core covers Google, Meta, Apple Ads, and TikTok attribution, standard events, and up to two third-party integrations. Growth supports more than 330 ad networks and platforms, custom event tracking, unlimited integrations, and a dedicated customer success manager. Airbridge supports Android, iOS, web, and API integrations. Core costs $40 a month, includes 500K data points, then charges $0.0001 per data point; it has no annual contract. A 30-day trial is listed.
Branch Universal Ads
Branch Universal Ads is an ad-tracking and mobile measurement platform for connecting performance across web and app ecosystems. It follows web-ad clicks through app installs and conversions, then attributes resulting revenue to the original ad. Teams can review conversion rates by ad network, platform, ad set or channel, and configure attribution windows down to individual links. Deferred deep links can direct new users to specific content after installation; Universal Links and Android App Links can reengage existing users. Users can choose which events trigger real-time postbacks for each ad network. The platform also measures view-through results, including downstream conversions by people who saw ads without clicking. Branch lists SKAdNetwork and App Tracking Transparency support for mobile ad measurement, along with prebuilt integrations for ad platforms, publishers and networks. Pricing is on request; a free trial is listed, but there is no free plan. Branch states that its infrastructure is SOC 2-compliant and its data practices align with GDPR and CCPA. It says it minimizes collection and does not sell or rent customer end-user data.