Airbridge vs Open Attribution

Airbridge is a mobile measurement partner that attributes and analyzes advertising across mobile, web, PC, console, and connected TV. It links ad spend, app events, and subscription revenue to help show which campaigns bring in paying subscribers. Reports cover revenue, return on ad spend, subscriber value, funnels, retention, and predictive lifetime value up to 180 days. Deep-link tools include direct and deferred links, short links, QR codes, and web-to-app routing. Signal Hold can delay a conversion postback for up to 24 hours and discard it if a matching cancellation comes in; this feature currently applies only to Meta Ads. Core covers Google, Meta, Apple Ads, and TikTok attribution, standard events, and up to two third-party integrations. Growth supports more than 330 ad networks and platforms, custom event tracking, unlimited integrations, and a dedicated customer success manager. Airbridge supports Android, iOS, web, and API integrations. Core costs $40 a month, includes 500K data points, then charges $0.0001 per data point; it has no annual contract. A 30-day trial is listed.

Open Attribution is an open-source advertising attribution platform for app and game developers who want to keep control of their advertising data. Its pipelines retain raw data and aggregate it for analytics and dashboard queries. Users can select attribution models, including multi-touch and CTV, and the MMP dashboard covers permissions, apps, network settings, and campaign analytics. Data can be exported or connected to other BI tools without proprietary restrictions. The project says self-hosting keeps advertising data on the customer’s own servers rather than under third-party control. Listed platforms are Android, iOS, and self-hosted deployment. The free Alpha plan is self-hosted and includes open-source access, raw data access, and community support. Open Attribution is in very early alpha, under construction, and not yet ready; the project advises contacting it before production use. Hosted Indie and Business plans are planned but unavailable. Business is listed at $0.01 per monthly active user per month. Community contact is available through Discord and [email protected].