Aitarget vs Birch
Aitarget
aitarget.com
Birch
bir.chSide by side
| Figure | Aitarget | Birch |
|---|---|---|
| Price from | — | $10/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| API | Yes | — |
| Plans published | 0 | 9 |
| Spec score · Social Media Advertising Software | 7.7 (#19) | 8.4 (#3) |
| Founded | An Aitarget Group regional blog page says the company was founded in 2013 as a boutique agency of data scientists focused on performance. | 2016 |
| Headquarters | New York, United States | Covina, California, USA |
| Product | Aitarget Group describes itself as a marketing technology ecosystem for advertising, creative automation, and cross-border payments. | Birch automates repetitive paid social advertising work for performance marketing teams. |
| Security and privacy | The privacy policy says Aitarget uses commercially acceptable means to protect personal data but cannot guarantee absolute security. | Birch's data processing agreement describes encryption in transit and at rest, least-privilege access controls, and AWS-hosted production systems. |
Plans
Birch
- Birch Hub — 10,000 events/moFree
- Birch Hub — 500,000 events/mo$10 a month
- Birch Hub — 5,000,000 events/mo$49 a month
- Essential$49 a month
- Pro$99 a month
- Birch Hub — 20,000,000 events/mo$149 a month
- Birch Hub — 50,000,000 events/mo$249 a month
- Birch Hub — 150,000,000 events/mo$499 a month
- EnterprisePriced on request
In their own words
Aitarget
Aitarget is a paid marketing technology ecosystem from Aitarget Group, with web and API access. It combines advertising management, creative automation and cross-border payment tools. Evido gives brands and agencies access to advertising across Meta, TikTok, Google, Telegram, Snapchat and other channels. The platform lists TikTok, Telegram, Google, Meta, X, Snapchat and LinkedIn as supported advertising platforms, while new account requests currently cover TikTok, Telegram, Google or Meta. Its first minimum top-up is $500, a one-time deposit usable over time across platforms; balances can be funded by bank card or invoice. Feed-based automation generates personalized ads, and AI tools support mass video personalization. Telegram Insider analyzes Uzbek- and Arabic-language channel audiences. The API supports TikTok and Meta account management, refills and reporting, while Google Ads reporting appears alongside Meta and TikTok in one dashboard. Pricing is on request.
Birch
Birch automates repetitive paid social advertising work for performance marketing teams. Its rules support nested AND/OR conditions, custom metrics, and more than 20 actions, with checks as often as every 15 minutes. Birch AI can turn a natural-language request into a draft rule for review before it goes live. Launcher creates multiple ad sets at once, with up to 50 ads per set. The service can also convert qualifying organic Instagram and Facebook posts into ads based on custom conditions. Reporting includes scheduled cross-platform reports and white-label reports with client branding. Listed advertising platforms include Meta, Instagram, Google Ads, Snapchat Ads, and TikTok Ads; listed integrations include Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer. Birch Hub collects events through a first-party pixel and gateway server, then sends data to Meta via CAPI. Essential costs $49 a month, with pricing varying by monthly ad spend across connected accounts. A 14-day free trial requires no credit card, but automated rules and reports are disabled after the trial ends until a plan is selected.