Alexa for Shopping vs Google Lens

Alexa for Shopping is an AI shopping assistant in the Amazon Shopping app and on Amazon.com, available to U.S. customers. It answers shopping questions, recommends products, and compares selected items by features, prices, and reviews. Customers can view price history for up to a full year on hundreds of millions of products in Amazon’s store. Scheduled Actions can research products and send notifications or add items to a cart once or on a recurring basis. Other tools include photo-based visual search, package tracking, order-status checks, price alerts, and Auto Buy at a set price. Shop Direct surfaces products from stores across the web; Buy for Me can purchase eligible products using a customer’s primary address and credit card. Shopping context can carry across Amazon’s site and app and several Alexa devices and apps. Alexa+ customers can browse and shop the full Amazon store on Echo Show using voice, touch, or both. The service is free for signed-in Amazon customers; Prime is not required. Customers can review and manage Alexa interactions, including shopping conversations, on Review Alexa History.

Google Lens is a visual search tool that works from a camera, image or screenshot. It can identify plants and animals, and provide information about artwork, murals and landmarks. For shopping, Lens can find a pictured item's maker, price and sellers, with refinements for patterns, colors and sizes. It can translate text in over 100 languages and copy text to a phone or computer. In the Google app, users can ask questions about what they see and find homework explainers, videos and web results across subjects including math, history, chemistry, biology and physics. Lens in desktop Chrome lets users select web content, search it and ask questions without leaving the tab. That page-search feature requires Google as the default search engine; Google says it sends a screenshot and page data when used. Lens is available on Android, iOS, macOS, web and Windows, and is listed as free.