Alexa for Shopping vs Lookbook AI

Alexa for Shopping is an AI shopping assistant in the Amazon Shopping app and on Amazon.com, available to U.S. customers. It answers shopping questions, recommends products, and compares selected items by features, prices, and reviews. Customers can view price history for up to a full year on hundreds of millions of products in Amazon’s store. Scheduled Actions can research products and send notifications or add items to a cart once or on a recurring basis. Other tools include photo-based visual search, package tracking, order-status checks, price alerts, and Auto Buy at a set price. Shop Direct surfaces products from stores across the web; Buy for Me can purchase eligible products using a customer’s primary address and credit card. Shopping context can carry across Amazon’s site and app and several Alexa devices and apps. Alexa+ customers can browse and shop the full Amazon store on Echo Show using voice, touch, or both. The service is free for signed-in Amazon customers; Prime is not required. Customers can review and manage Alexa interactions, including shopping conversations, on Review Alexa History.

Lookbook AI identifies garments in outfit photos and matches them with shoppable products. Computer vision separates outfits into items such as tops, bottoms, shoes, bags, and accessories, while CLIP visual matching compares style, color, and silhouette. The service says it searches more than 1 million products from major retailers, though a match may be relevant without being exact. Retailers can add a white-label product finder to Shopify, WooCommerce, or a custom site using a script tag, connect a product feed, or use the REST API. Creators can build lookbooks from Instagram, TikTok, YouTube, Pinterest, and personal blogs, earning commission on purchases with monthly payouts and no minimums. It is offered on the web, through an API, and as a self-hosted deployment. The Starter plan is free and allows up to 1,000 products and 1,000 searches per month. Growth is $199 a month, with up to 50,000 products and unlimited searches. The image demo accepts JPG, PNG, or WebP files up to 20MB. Creator onboarding is limited, with creators being onboarded one at a time.