| Audience | The platform is aimed at SEO agencies, consultants, solo SEOs, and business owners managing their own sites. | The company presents the platform for multi-location brands, franchises, agencies, and resellers, including white-label service for agencies. |
| Integrations | Named integrations include Google Search Console, Analytics, Business Profile, Ads and YouTube, Bing Webmaster, WordPress, Slack, Stripe, and Mailchimp. | Its directory network includes Google, Apple, Facebook, Yelp, Waze, Bing Places, Instagram, Uber, and other directories. |