Altify vs Macurial

Altify is a Salesforce-native revenue execution platform for enterprise sales teams managing complex sales cycles. Altify Accounts provides living account plans with objectives, actions, and whitespace mapping connected to Salesforce opportunities. Relationship Map helps teams map buying-group influence and identify stakeholders involved in a deal. Altify Opportunities and Sales Process support qualification, sales methodology, reviews, and pipeline visibility. MaxAI reads live Altify and Salesforce data to offer methodology-specific account and deal guidance. It works with Claude, Microsoft Copilot, ChatGPT, and Salesforce Agentforce through MCP or natively in Agentforce. Administrators can apply hard caps to AI budgets, review consumption dashboards, and control deployed skills. Altify is delivered as a managed Salesforce package, supports Enterprise, Developer, and Unlimited editions, and requires a Salesforce license. The company also describes integrations with Slack and Google Docs, plus reporting support for Einstein, Tableau, and other BI tools. Pricing is quote-based and depends on selected solutions, number of users, and whether Revenue Services are included. Altify says it became an independent company in March 2025 with backing from Gallant Capital Partners.

Macurial is an AI-native command layer above a company’s CRM and technology stack, designed to turn account strategy into sales execution. It helps strategic sellers create account-growth plans and carry them out consistently. The product says its AI examines CRM data, conversations, and external signals to flag account risks, identify expansion paths and whitespace, and sequence the next best action for each account. Teams can use shared account plans with real-time cross-functional updates, a unified source of truth, and shared accountability. Leaders receive visibility into account progress and sales execution, including account-plan scores. Macurial says it connects CRM, ERP, AI note-takers, calendars, email, external signal sources, and other key systems. Execution can be autonomous or human-in-the-loop. Listed capabilities include stakeholder management, whitespace analysis, account objectives, account action tracking, and CRM synchronization. The product is aimed at sales, marketing, product, and customer-success collaboration around strategic accounts. Access is early access by application, with a small group of pilot customers. Pricing is available on request, with founding-customer pricing mentioned but no amount published.