Amazon Lex vs Gupshup
Amazon Lex
aws.amazon.com
Gupshup
gupshup.aiSide by side
| Figure | Amazon Lex | Gupshup |
|---|---|---|
| Price from | $0.50/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Conversational AI Platforms | 9.1 (#1) | 8.5 (#8) |
| Spec score · Chatbot Builders | 9.1 (#7) | 8.7 (#35) |
| AI bot generation | Yes | Yes |
| Channels | Bots can be deployed across mobile devices and chat services including Facebook Messenger, Slack, Kik, and Twilio SMS. | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. |
| Deployment channels | multichannel | multichannel |
| Free plan | No | No |
| Human handoff | Yes | Yes |
| Knowledge-base answers | Yes | Yes |
| Security and compliance | Amazon Lex V2 is HIPAA eligible and AWS describes it as PCI, SOC, and ISO compliant. | Its security page displays ISOQAR, AICPA, RBI, GDPR, CCPA, and LGPD certification or compliance marks and describes a periodically reviewed security compliance program. |
| Visual flow builder | Yes | Yes |
Plans
Amazon Lex
- Text requestsFree
- Speech requestsFree
- Automated Chatbot Designer$0.50 a month
- AWS Free TierFree
- Speech requestFree
- Text requestFree
- Automated chatbot designer$0.50, paid once
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Amazon Lex
Amazon Lex lets application builders create conversational interfaces that respond to natural-language voice or chat input. It combines automatic speech recognition for voice with natural language understanding for voice and text interactions. Builders can use a visual flow builder and AI bot generation. The Automated Chatbot Designer analyzes conversation transcripts and proposes an initial design with intents and slot types; Test Workbench supports creating test sets and reviewing results. For FAQ responses, an intent can query an authorized knowledge source and foundation models from Amazon Bedrock. Bots can be deployed on mobile devices and chat services including Facebook Messenger, Slack, Kik, and Twilio SMS. AWS integrations include Lambda for backend logic, Cognito for authentication, Polly for text-to-speech, and Amazon Connect for contact centers. Lex is available for Android, iOS, web, and API use. Text and speech requests use pay-as-you-use pricing, with no upfront commitment or minimum fee in the listed examples. Automated Chatbot Designer training time is listed at $0.50 a month, with pricing described as per minute of training time. The AWS Free Tier is available for six months after account creation, with credits subject to stated eligibility and expiry terms.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.