Amazon Personalize vs Bloomreach Engagement
Amazon Personalize
aws.amazon.com
Bloomreach Engagement
bloomreach.comSide by side
| Figure | Amazon Personalize | Bloomreach Engagement |
|---|---|---|
| Price from | $0.05/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Website Personalization Software | 9.3 (#2) | 8.3 (#4) |
| Founded | 2019 | 2009 |
| Integrations | Documented integrations include S3, SageMaker AI Data Wrangler, AWS Amplify, OpenSearch, Amplitude, Braze, Optimizely, Segment, CloudWatch Evidently, and LangChain. | Bloomreach says the platform connects with Shopify, Snowflake, Databricks, and 130+ other tools. |
| Security | AWS states that Personalize encrypts data and can be monitored with IAM, CloudWatch, CloudTrail, compliance programs, resilience controls, and PrivateLink VPC endpoints. | Bloomreach says it encrypts data at rest and in transit and maintains SOC 2 Type II, GDPR, and ISO certifications. |
Plans
Amazon Personalize
- AWS Free TierFree
- v2 recipe usage$0.05 a month
- Custom recommendation solutions$0.24 a month
- Amazon Personalize pay-as-you-goPrice not published
Bloomreach Engagement
- Autonomous MarketingPrice not published
- Autonomous MarketingPriced on request
- Marketing Automation$60,000 a year
In their own words
Amazon Personalize
Amazon Personalize is a managed machine-learning service that uses customer data to create item recommendations and user segments. It supports personalized recommendations, ranked results, similar items, personalized search, user segmentation, Trending Now, and Next Best Action. Recommendations can be returned in real time or prepared in batches for bulk workflows. Its user-personalization recipe supports training on up to 3 billion interactions and 5 million unique items. Inference is available through the getRecommendations and getPersonalizedRanking APIs; an OpenSearch v2.9-and-later plugin personalizes search results in real time. Integrations include Amazon S3, SageMaker AI Data Wrangler, AWS Amplify, CloudWatch, CloudTrail, Amplitude, Braze, Optimizely, and Segment. AWS states that data is encrypted and each customer account’s models remain separate. The service is available on Android, iOS, web, and through an API. The AWS Free Tier is free for the first two months of usage; pay-as-you-go has no minimum fees or upfront commitments, with specific rates varying by usage.
Bloomreach Engagement
Bloomreach Engagement has no write-up on Specifiction yet; its figures are above.