Amazon Personalize vs Frankie AI

Amazon Personalize is a managed machine-learning service that uses customer data to create item recommendations and user segments. It supports personalized recommendations, ranked results, similar items, personalized search, user segmentation, Trending Now, and Next Best Action. Recommendations can be returned in real time or prepared in batches for bulk workflows. Its user-personalization recipe supports training on up to 3 billion interactions and 5 million unique items. Inference is available through the getRecommendations and getPersonalizedRanking APIs; an OpenSearch v2.9-and-later plugin personalizes search results in real time. Integrations include Amazon S3, SageMaker AI Data Wrangler, AWS Amplify, CloudWatch, CloudTrail, Amplitude, Braze, Optimizely, and Segment. AWS states that data is encrypted and each customer account’s models remain separate. The service is available on Android, iOS, web, and through an API. The AWS Free Tier is free for the first two months of usage; pay-as-you-go has no minimum fees or upfront commitments, with specific rates varying by usage.

Frankie AI personalizes ecommerce recommendations by suggesting products to shoppers in real time across the buying journey. Merchants can show personalized collections, alternatives, popular items, cross-sells, and recently viewed products. Frankie Inline can display related products from collection pages without requiring shoppers to open a product page. The product describes customer experiences across web, mobile, email, and physical retail. It offers headless commerce APIs for custom shopping experiences, including mobile apps, and a Klaviyo integration for personalized email recommendations and trending product content. Merchants install its personalization app through the Shopify App Store. Listed prices include a success-based plan at $10 a month plus 1.5% of sales originating from Frankie, Merchant at $29 a month, Enterprise at $129 a month, and Unlimited at $299 a month. The Professional plan is listed at free; Insider is also free for Shopify staff, partners, and development stores. A 15-day free trial starts when the merchant goes live, and the pricing page lists a 30-day money-back guarantee. Frankie uses store revenue from the preceding 30 days to set the plan for the next billing cycle.