Amazon Personalize vs Wiser AI
Amazon Personalize
aws.amazon.com
Wiser AI
getwiser.aiSide by side
| Figure | Amazon Personalize | Wiser AI |
|---|---|---|
| Price from | $0.05/mo | $9/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 14 |
| Spec score · Product Search and Discovery Software | 9.3 (#2) | 8.4 (#5) |
| Spec score · Recommender Systems | 9.3 (#2) | 8.4 (#7) |
| Founded | 2019 | 2017 |
| Integrations | Documented integrations include S3, SageMaker AI Data Wrangler, AWS Amplify, OpenSearch, Amplitude, Braze, Optimizely, Segment, CloudWatch Evidently, and LangChain. | Official integration listings include Klaviyo, Judge.me, Swym Wishlist Plus, Loox, GemPages, ReConvert, PageFly, Yotpo, Consentmo, Ali Reviews, Slide Cart, Back In Stock, Wishlist @ $2, Junip and currency-converter apps. |
| Maker company facts | LinkedIn lists AWS as founded in 2006, headquartered in Seattle, publicly held, and employing 10,001 or more people. | LinkedIn lists Expert Village Media Technologies as a privately held Indore company founded in 2011 with 11–50 employees. |
| Rating on G2 | 4.3 out of 5 from 34 reviews | 3.8 out of 5 from 3 reviews |
| Rating on GetApp | 0 out of 5 from 0 reviews | 5.0 out of 5 from 1 review |
| What it does | Amazon Personalize is a fully managed machine-learning service that trains private recommendation models from customer data and serves item recommendations or user segments. | Wiser is a Shopify app that uses machine learning and customer behavior data to personalize product recommendations, upsells and cross-sells across storefront, cart and email. |
Plans
Amazon Personalize
- AWS Free TierFree
- v2 recipe usage$0.05 a month
- Custom recommendation solutions$0.24 a month
- Amazon Personalize pay-as-you-goPrice not published
Wiser AI
- FreeFree
- 51–100 orders$9 a month
- Pay as you grow: 51–100 orders$9 a month
- 101–300 orders$19 a month
- Pay as you grow: 101–300 orders$19 a month
- 301–500 orders$49 a month
- Pay as you grow: 301–500 orders$49 a month
- 501–1,000 orders$99 a month
- Pay as you grow: 501–1,000 orders$99 a month
- 1,001–2,000 orders$199 a month
In their own words
Amazon Personalize
Amazon Personalize is a managed machine-learning service that uses customer data to create item recommendations and user segments. It supports personalized recommendations, ranked results, similar items, personalized search, user segmentation, Trending Now, and Next Best Action. Recommendations can be returned in real time or prepared in batches for bulk workflows. Its user-personalization recipe supports training on up to 3 billion interactions and 5 million unique items. Inference is available through the getRecommendations and getPersonalizedRanking APIs; an OpenSearch v2.9-and-later plugin personalizes search results in real time. Integrations include Amazon S3, SageMaker AI Data Wrangler, AWS Amplify, CloudWatch, CloudTrail, Amplitude, Braze, Optimizely, and Segment. AWS states that data is encrypted and each customer account’s models remain separate. The service is available on Android, iOS, web, and through an API. The AWS Free Tier is free for the first two months of usage; pay-as-you-go has no minimum fees or upfront commitments, with specific rates varying by usage.
Wiser AI
Wiser AI personalizes product recommendations across a Shopify store, cart and email. Its machine-learning engine adapts suggestions using real-time customer behavior, product assortment, pricing and offers. Merchants can display products often bought together, add suggestions to a cart page or drawer, and show recommendations after checkout. Cart suggestions change as cart contents change. Intelli Search offers personalized product discovery; checkout-page recommendations are listed for Shopify Plus stores using Shopify checkout extensibility. Paid plans also list related products, handpicked recommendations, best sellers, new arrivals and detailed analytics. Wiser is available through web, an extension and an API, and lists integrations such as Judge.me, Loox, Yotpo and ReConvert. A free plan covers up to 50 orders. The first listed paid tier costs $9 a month for 51–100 orders; the listed pricing note says paid from $9/mo and includes a 14-day trial. Changing a Shopify theme removes Wiser widgets until the installation snippet is added to the new theme.