Amazon Transparency vs Auth3D

Amazon Transparency is a product serialization service for brands seeking to detect counterfeits and verify product authenticity from manufacturing through delivery. It assigns a unique code to every unit of an enrolled product. In supported Amazon stores, a valid code is required when a protected product is listed or shipped, whether Amazon or the seller handles fulfillment. Customers can scan Amazon-issued codes with the Amazon Shopping app or Transparency app to check authenticity and see information supplied by the brand. Batch- or lot-level traceability can help brands investigate supply chain issues. Brands can apply codes with printed labels, packaging, service providers, workflow integrations, or connected existing serial codes. The latter option does not provide customer app-based authenticity checks or the engagement benefits of Amazon-issued codes. Enrollment has no fee or minimum; code orders are billed per code: $0.05, paid once for 1–1,000,000 codes, $0.03, paid once for 1,000,001–10,000,000, and $0.01, paid once above 10,000,000. Product protections begin after an operational performance review.

Auth3D creates product records that connect physical objects with their identity, maker, design provenance, production notes, and supporting evidence. A record can be reached through a QR code, NFC tag, RFID workflow, serial number, direct URL, or typed Unique Part Identifier, and buyers or service teams can view it in a standard phone browser without installing an app. Records may include an image, manufacturer attribution, and owner-facing support context. Visibility options include public, hidden direct-link, private, and password-protected records. Auth3D says published records are designed to keep resolving at the same URL after account activity stops. Its API supports identifier creation or reservation, record creation with image evidence, production-field updates, and record retrieval. The Free Registry includes 10 permanent part records. Production costs $12.50 a month, billed $125 paid annually; Enterprise costs $29.50 a month, billed $295 paid annually. Auth3D is a product identity and lookup layer, not a certification authority.