Amazon Transparency vs Authentific

Amazon Transparency is a product serialization service for brands seeking to detect counterfeits and verify product authenticity from manufacturing through delivery. It assigns a unique code to every unit of an enrolled product. In supported Amazon stores, a valid code is required when a protected product is listed or shipped, whether Amazon or the seller handles fulfillment. Customers can scan Amazon-issued codes with the Amazon Shopping app or Transparency app to check authenticity and see information supplied by the brand. Batch- or lot-level traceability can help brands investigate supply chain issues. Brands can apply codes with printed labels, packaging, service providers, workflow integrations, or connected existing serial codes. The latter option does not provide customer app-based authenticity checks or the engagement benefits of Amazon-issued codes. Enrollment has no fee or minimum; code orders are billed per code: $0.05, paid once for 1–1,000,000 codes, $0.03, paid once for 1,000,001–10,000,000, and $0.01, paid once above 10,000,000. Product protections begin after an operational performance review.

Authentific is an enterprise platform combining QR-based product authentication, certificate lifecycle management, and high-security printing. It issues unique product identities with cryptographic signatures for authentication, tracking, diversion control, and consumer verification. Its certificate system covers document design, approvals, issuance, verification, revocation, renewal, bulk issuance, and public checks. The maker says signing keys are generated and stored in FIPS 140-2 validated hardware security modules. Enterprise scans can validate signatures offline using cached or preloaded public keys, while consumer scans require internet access. The platform supports DSCSA serialization and EPCIS-compatible records, along with EU FMD serialization and verification data requirements. Deployment options include multi-region and sovereign cloud, plus on-premise configurations that can support air-gapped verification. Listed connections include SAP and Oracle ERP connectors, a REST API, and leading MES platforms. Standard QR printing equipment and label applicators are supported without proprietary hardware. Authentific targets enterprise manufacturers, typically those producing millions of units annually, and is not suited to low-volume or individual-product authentication. Pricing is scoped by issuance volume, access tier, production scale, lines, geography, and modules.