Amazon Transparency vs b+b trace UDI Software

Amazon Transparency is a product serialization service for brands seeking to detect counterfeits and verify product authenticity from manufacturing through delivery. It assigns a unique code to every unit of an enrolled product. In supported Amazon stores, a valid code is required when a protected product is listed or shipped, whether Amazon or the seller handles fulfillment. Customers can scan Amazon-issued codes with the Amazon Shopping app or Transparency app to check authenticity and see information supplied by the brand. Batch- or lot-level traceability can help brands investigate supply chain issues. Brands can apply codes with printed labels, packaging, service providers, workflow integrations, or connected existing serial codes. The latter option does not provide customer app-based authenticity checks or the engagement benefits of Amazon-issued codes. Enrollment has no fee or minimum; code orders are billed per code: $0.05, paid once for 1–1,000,000 codes, $0.03, paid once for 1,000,001–10,000,000, and $0.01, paid once above 10,000,000. Product protections begin after an operational performance review.

b+b trace UDI Software provides serialization for medical devices to support Medical Device Regulation implementation at level 3. Users can create, edit, and import work or process orders, then report traceability information to multiple markets, customers, and databases. Modules cover user and rights management, audit trails, customer and target-market records, items, lines, interfaces, and label layouts. Site management includes aggregation hierarchy management, reworking, sampling, and optional serial-number management. A multipack manager can combine items across GTINs and aggregate them under a new serial number. Interfaces connect with a customer’s ERP system and with Level 5 of EUDAMED. The line manager is described as a Level 2 component for parameterizing and controlling line components. The SiteServer can run on-premise or in the cloud, using a Windows VM and MS SQL Server database supplied by the customer. Pricing is on request. Tailored support contracts are available; SLA customers receive priority support and free software updates while the SLA remains valid.