Amazon Transparency vs Origify

Amazon Transparency is a product serialization service for brands seeking to detect counterfeits and verify product authenticity from manufacturing through delivery. It assigns a unique code to every unit of an enrolled product. In supported Amazon stores, a valid code is required when a protected product is listed or shipped, whether Amazon or the seller handles fulfillment. Customers can scan Amazon-issued codes with the Amazon Shopping app or Transparency app to check authenticity and see information supplied by the brand. Batch- or lot-level traceability can help brands investigate supply chain issues. Brands can apply codes with printed labels, packaging, service providers, workflow integrations, or connected existing serial codes. The latter option does not provide customer app-based authenticity checks or the engagement benefits of Amazon-issued codes. Enrollment has no fee or minimum; code orders are billed per code: $0.05, paid once for 1–1,000,000 codes, $0.03, paid once for 1,000,001–10,000,000, and $0.01, paid once above 10,000,000. Product protections begin after an operational performance review.

Origify identifies products from the natural microstructures on their surfaces, giving companies a way to authenticate and trace items without attaching labels or markers. To register an item, a camera device or production-line capture records its surface; Origify analyzes the image and saves a unique ID in the cloud. Later, a user scans the item with the Origify App or a verification device to receive authenticity feedback. The maker lists metals, plastics, ceramics, composites, leather, and coated surfaces, and names fields from automotive and industrial manufacturing to luxury, medtech, consumer goods, high security, and logistics. Companies can use Origify data for process and quality monitoring, supply chain transparency, and counterfeit detection. The app is free to users because participating companies pay for it. Company plans include Small at €99 a month, Medium at €199 a month, and Large at €649 a month; each includes a set number of authentications and charges for extra ones. Origify supports Android and iOS, with SDKs, a Flutter plugin, and a white-label app option.