Amazon Transparency vs rfxcel Serialization Software

Amazon Transparency is a product serialization service for brands seeking to detect counterfeits and verify product authenticity from manufacturing through delivery. It assigns a unique code to every unit of an enrolled product. In supported Amazon stores, a valid code is required when a protected product is listed or shipped, whether Amazon or the seller handles fulfillment. Customers can scan Amazon-issued codes with the Amazon Shopping app or Transparency app to check authenticity and see information supplied by the brand. Batch- or lot-level traceability can help brands investigate supply chain issues. Brands can apply codes with printed labels, packaging, service providers, workflow integrations, or connected existing serial codes. The latter option does not provide customer app-based authenticity checks or the engagement benefits of Amazon-issued codes. Enrollment has no fee or minimum; code orders are billed per code: $0.05, paid once for 1–1,000,000 codes, $0.03, paid once for 1,000,001–10,000,000, and $0.01, paid once above 10,000,000. Product protections begin after an operational performance review.

rfxcel Serialization Software is a paid web application for assigning and tracking serial numbers on saleable products, with an emphasis on Life Sciences supply chains. Serialization links each unit’s unique number to information such as origin, batch number, and expiration date. Users can assign serial and lot numbers to inbound or outbound products, using numeric, alphanumeric, sequential, random, hexadecimal, or random-probability formats. Numbers can be encoded as barcodes, data matrices, or RFID tag URIs. Verification checks detect duplicates, validate formats and packing levels, and confirm whether received numbers were previously allocated. The system supports pallet serialization, aggregation, serial verification, and regulatory reporting. It stores transaction histories, including voided and reprocessed events, and audits master-data changes. rfxcel says it connects to thousands of Life Sciences trading partners and supports required data formats. Pricing is on request.