Amazon Transparency vs SATT Platform

Amazon Transparency is a product serialization service for brands seeking to detect counterfeits and verify product authenticity from manufacturing through delivery. It assigns a unique code to every unit of an enrolled product. In supported Amazon stores, a valid code is required when a protected product is listed or shipped, whether Amazon or the seller handles fulfillment. Customers can scan Amazon-issued codes with the Amazon Shopping app or Transparency app to check authenticity and see information supplied by the brand. Batch- or lot-level traceability can help brands investigate supply chain issues. Brands can apply codes with printed labels, packaging, service providers, workflow integrations, or connected existing serial codes. The latter option does not provide customer app-based authenticity checks or the engagement benefits of Amazon-issued codes. Enrollment has no fee or minimum; code orders are billed per code: $0.05, paid once for 1–1,000,000 codes, $0.03, paid once for 1,000,001–10,000,000, and $0.01, paid once above 10,000,000. Product protections begin after an operational performance review.

SATT Platform is a cloud SaaS system for pharmaceutical serialization, aggregation, and track-and-trace operations. It manages plant-level serialization and aggregation and supports unlimited generation of serial and aggregation numbers. Data can move with external partners automatically, semi-automatically, or manually, with connections to ERP and WMS systems. Its Level 4 solution exchanges structured data with ERP, WMS, MES, contract manufacturers, and logistics partners using GS1-aligned interoperability. Level 5 adds national regulatory gateways and maintained reporting integrations. Listed compliance support covers EMVO, DSCSA, Tatmeen, ASL BELGISI, IS MPT, ИС ЭБД, ANVISA, and NMPA. The platform provides customized internal and external reports with flexible reporting and unlimited data volume. Hosted on Microsoft Azure, it lists encryption, automated backups, disaster recovery, and identity and access management. It is intended for authorization holders, manufacturers, parallel distributors, contract manufacturing organizations, and third-party logistics wholesalers. Pricing is on request. Support is included with an active subscription, with requests accepted 24/7.