Amazon Transparency vs Scantrust

Amazon Transparency is a product serialization service for brands seeking to detect counterfeits and verify product authenticity from manufacturing through delivery. It assigns a unique code to every unit of an enrolled product. In supported Amazon stores, a valid code is required when a protected product is listed or shipped, whether Amazon or the seller handles fulfillment. Customers can scan Amazon-issued codes with the Amazon Shopping app or Transparency app to check authenticity and see information supplied by the brand. Batch- or lot-level traceability can help brands investigate supply chain issues. Brands can apply codes with printed labels, packaging, service providers, workflow integrations, or connected existing serial codes. The latter option does not provide customer app-based authenticity checks or the engagement benefits of Amazon-issued codes. Enrollment has no fee or minimum; code orders are billed per code: $0.05, paid once for 1–1,000,000 codes, $0.03, paid once for 1,000,001–10,000,000, and $0.01, paid once above 10,000,000. Product protections begin after an operational performance review.

Scantrust provides connected packaging and e-label tools for companies working to engage customers, address counterfeiting and improve supply-chain transparency. Its product scope includes industrial goods, consumer packaged goods, wine and beverage, and lubricants. E-label plans include compliance templates, translations into 24 languages, customizable landing pages and content updates that do not require QR code reprinting. An e-label is tied to one SKU, though units of that SKU can share it across countries. The Enterprise plan lists smart redirection, analytics, bulk creation, QR Manager, custom URL and domain, onboarding and user teams. Scantrust also describes Digital Product Passport tools using QR generation, URL management, landing pages and dynamic content. Its REST API can connect passports to PIM, ERP and e-commerce data. Business 30 costs €230 a year for 30 e-labels, Business 50 is €360 a year for 50, and Business 100 is €500 a year for 100; prices exclude VAT. A 90-day trial is listed.