Amazon Transparency vs SEA Vision Track & Trace

Amazon Transparency is a product serialization service for brands seeking to detect counterfeits and verify product authenticity from manufacturing through delivery. It assigns a unique code to every unit of an enrolled product. In supported Amazon stores, a valid code is required when a protected product is listed or shipped, whether Amazon or the seller handles fulfillment. Customers can scan Amazon-issued codes with the Amazon Shopping app or Transparency app to check authenticity and see information supplied by the brand. Batch- or lot-level traceability can help brands investigate supply chain issues. Brands can apply codes with printed labels, packaging, service providers, workflow integrations, or connected existing serial codes. The latter option does not provide customer app-based authenticity checks or the engagement benefits of Amazon-issued codes. Enrollment has no fee or minimum; code orders are billed per code: $0.05, paid once for 1–1,000,000 codes, $0.03, paid once for 1,000,001–10,000,000, and $0.01, paid once above 10,000,000. Product protections begin after an operational performance review.

SEA Vision Track & Trace covers pharmaceutical serialization and aggregation from production-line systems through enterprise software, with notifications to regulatory authorities. SEA Vision presents the complete solution for pharmaceutical marketing authorization holders, contract manufacturers, and equipment makers. Yudge is the Level 4 software: it can generate or import serial numbers, manage their submission after line commissioning or decommissioning, and connect with agencies such as EMVO and Markirovka for verification and data or event posting. Yutrace, at Level 3, exchanges serialization information between enterprise systems and packaging-line vision systems. Its modules can transfer information from databases, ERP, MES, and other IT systems. Tracker checks serialized codes during operation and supports aggregation from cartons to cases and cases to pallets. Yutrace also supports warehouse reworking and shipment operations, with reports for serial and shipment events. Yudge can run in the cloud or on premises and provides a web interface accessible from smartphones, notebooks, desktop PCs, and smart monitors. It records security-related activity in an audit trail and regulates access under FDA 21 CFR Part 11 and Annex 11. Pricing is on request.