Amazon Transparency vs Selinko Protect&Engage

Amazon Transparency is a product serialization service for brands seeking to detect counterfeits and verify product authenticity from manufacturing through delivery. It assigns a unique code to every unit of an enrolled product. In supported Amazon stores, a valid code is required when a protected product is listed or shipped, whether Amazon or the seller handles fulfillment. Customers can scan Amazon-issued codes with the Amazon Shopping app or Transparency app to check authenticity and see information supplied by the brand. Batch- or lot-level traceability can help brands investigate supply chain issues. Brands can apply codes with printed labels, packaging, service providers, workflow integrations, or connected existing serial codes. The latter option does not provide customer app-based authenticity checks or the engagement benefits of Amazon-issued codes. Enrollment has no fee or minimum; code orders are billed per code: $0.05, paid once for 1–1,000,000 codes, $0.03, paid once for 1,000,001–10,000,000, and $0.01, paid once above 10,000,000. Product protections begin after an operational performance review.

Selinko Protect&Engage is a digital product identity platform for product authentication, traceability and consumer engagement. Its ORM cloud platform creates unique identities and connects them to products using secure NFC tags. The platform includes tag management, product information and ownership certificates, scan activity reports, marketing rules, and track and trace. Product scans can connect product, supply-chain and geographic information to support traceability and grey-market detection. Brands can issue certificates linked to products and warranties, which customers can transfer when reselling. A scan can open a communication channel through an app, WeChat mini-programme or web page. Brands can access scan-related customer and product data, reporting and marketing tools through a secure interface, and integrate data with CRM systems. Listed interfaces also cover analytics, CMS, track and trace, and production and logistics systems. The service is aimed at premium and luxury brands. It runs on Android, iOS, web and API; pricing is on request.