Anura vs ClickHelm

Anura is ad fraud prevention software for identifying and filtering bots, malware, AI-assisted fraud, and human fraud from web assets. Its two detection products serve different traffic: Anura Script uses JavaScript integration to identify sophisticated invalid traffic, while Anura Direct uses a REST API for general invalid traffic. The dashboard offers traffic-quality insights, fraud-source drilldowns, configurable reports, and CSV or PDF exports. Anura IPDB is a locally deployed IP intelligence database with approximately 1 ms lookups, unlimited queries, and no usage-based fees. The product can validate leads and protect landing pages, registrations, logins, surveys, ping-post workflows, and eCommerce activity. It integrates with Google Tag Manager, WordPress, and other platforms, with custom integration development available when needed. Anura says it guarantees 99.999% accuracy when identifying bad visitors. It supports Google Ads, Microsoft Ads, Instagram, Facebook, TikTok, Twitter, YouTube, and LinkedIn, and offers automatic click blocking. The free trial lasts 15 days and requires no credit card; ongoing pricing is tailored to usage and available on request.

ClickHelm is click-fraud protection that identifies devices and can block people rather than relying on IP addresses. It evaluates device characteristics, network type, click identifiers, and on-site behavior to produce a named risk score. Blocking is not automatic unless a customer creates a rule to enable it. The free edition records and scores visitors, identifies VPNs and crawlers, and counts calls, WhatsApp messages, forms, and orders, but does not block visitors. Paid plans add blocking and may include Google Ads reporting, rules, alerts, or client reporting. Detection and blocking cover traffic from Google Ads, Meta, Microsoft Ads, TikTok, organic search, and direct visits, while campaign spend matching is specific to Google Ads. ClickHelm runs as a web service or can be self-hosted on WordPress 5.6 or newer, PHP 7.2 or newer, and MySQL or MariaDB. Visitor data remains in the customer's WordPress database, though visitor addresses may be sent for VPN, proxy, Tor, or data-centre classification. ClickHelm starts recording after installation and does not import historical traffic. Paid plans start at $29 a month.