Anura vs ClickLens

Anura is ad fraud prevention software for identifying and filtering bots, malware, AI-assisted fraud, and human fraud from web assets. Its two detection products serve different traffic: Anura Script uses JavaScript integration to identify sophisticated invalid traffic, while Anura Direct uses a REST API for general invalid traffic. The dashboard offers traffic-quality insights, fraud-source drilldowns, configurable reports, and CSV or PDF exports. Anura IPDB is a locally deployed IP intelligence database with approximately 1 ms lookups, unlimited queries, and no usage-based fees. The product can validate leads and protect landing pages, registrations, logins, surveys, ping-post workflows, and eCommerce activity. It integrates with Google Tag Manager, WordPress, and other platforms, with custom integration development available when needed. Anura says it guarantees 99.999% accuracy when identifying bad visitors. It supports Google Ads, Microsoft Ads, Instagram, Facebook, TikTok, Twitter, YouTube, and LinkedIn, and offers automatic click blocking. The free trial lasts 15 days and requires no credit card; ongoing pricing is tailored to usage and available on request.

ClickLens scores advertising sessions for click fraud and grades conversion provenance in real time. Its JavaScript tag evaluates each session against more than 40 behavioral signals, including device fingerprint consistency, automation markers, and network indicators. Scores range from 0 to 100: above 70 is classified as human, 40 to 70 as suspect, and below 40 as bot. Conversion verdicts can pass, downweight, or retract a conversion, and the dashboard identifies the signals and flags behind each verdict. Installation guides cover Shopify, WordPress, WooCommerce, and Google Tag Manager. Google Ads IP and placement exclusions can sync automatically. Microsoft and Meta placement sync is rolling out, while TikTok placements are report-only. The tag does not collect names, email addresses, phone numbers, form values, or typed text. It is about 13 KB gzipped, loads asynchronously, and does not block page rendering. The Free plan covers 1,000 sessions per month; Starter costs $49 a month and covers 10,000 sessions per month. After a monthly session limit is reached, the tag keeps loading but stops sending data until the account is upgraded.