AnyTrack vs ThoughtMetric
AnyTrack
anytrack.ioThoughtMetric
thoughtmetric.ioSide by side
| Figure | AnyTrack | ThoughtMetric |
|---|---|---|
| Price from | $100/mo | $99/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 1 |
| Spec score · Email Marketing Analytics Software | 8.5 (#12) | 7.5 (#32) |
| Intended users | The maker describes AnyTrack setups for eCommerce, affiliate marketing, lead generation, info businesses, and ad agencies. | The privacy notice says the services are designed for businesses and are not intended for personal or household use. |
| Product | AnyTrack connects marketing and conversion data to track and attribute sales, leads, and signups across traffic sources. | ThoughtMetric is a marketing attribution platform that tracks marketing channels and connects campaigns with revenue for e-commerce businesses. |
Plans
In their own words
AnyTrack
AnyTrack connects marketing activity with conversion data so businesses can track and attribute sales, leads, and signups across traffic sources. Its tracking includes server-side, cookieless, and redirectless methods, along with conversion event mapping and identity resolution. The free plan includes first- and last-ad-click attribution, A/B test attribution, customer journey logs, UTM templates, and reports for conversions, campaigns with ROAS, landing pages, ad-level breakdowns, and custom reporting. AnyTrack lists six ad platforms, including Google Ads, Meta Ads, TikTok, Microsoft Ads, Taboola, and Outbrain, plus more than 100 integrations across affiliate networks, eCommerce, and lead generation. Starter and higher plans add real-time Conversion API delivery, audience sync, automatic deduplication, and enhanced conversions. It runs on web, through an API, and as an extension. The free plan allows 5,000 sessions per month, one website, and one ad platform integration. Paid plans begin at $100/mo, and a 14-day trial is available. Sessions above a plan limit may incur overage fees.
ThoughtMetric
ThoughtMetric has no write-up on Specifiction yet; its figures are above.