Apache Unomi vs Blueshift
Apache Unomi
unomi.apache.orgBlueshift
blueshift.comSide by side
| Figure | Apache Unomi | Blueshift |
|---|---|---|
| Price from | Free | $1,250/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| Linux | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 3 |
| Spec score · Customer Data Platforms | 8.9 (#4) | 8.1 (#13) |
| Integrations | The getting started page names CMSs, CRMs, issue trackers, and native mobile applications as systems Unomi can integrate with. | The site says Starter includes 100+ native integrations and features connections including AWS, Snowflake, Shopify, Salesforce, LiveRamp, Criteo, Magento, and Census. |
| Product | Apache Unomi is a Java server for managing customer, lead, and visitor data and personalizing customer experiences. | Blueshift is an AI-powered customer engagement platform built for B2C marketing teams that combines a customer data platform, cross-channel marketing, and AI. |
| Security | The download page advises verifying files using PGP or MD5 signatures and provides PGP and SHA512 files for the current release. | Blueshift says it encrypts data at rest with AES-256 and in transit with TLS 1.2+, and supports SAML single sign-on, multi-factor authentication, and audit logging. |
| Support | The project provides user and developer mailing lists, a monthly online meeting, a Slack channel, and a JIRA bug tracker. | The pricing page lists Starter email support with 24-hour SLAs, Growth priority chat, and Enterprise 24/7 phone and chat support with a dedicated CSM and quarterly strategy reviews. |
Plans
Blueshift
- Starter$1,250 a month
- GrowthPriced on request
- EnterprisePriced on request
In their own words
Apache Unomi
Apache Unomi is a Java server for managing customer, lead and visitor data and personalizing customer experiences. It tracks users, builds profiles progressively and associates events with those profiles. Its rules can respond when profile events are collected, while dynamic segments classify profiles into groups. The privacy REST API lets integrators provide controls for tracking, data review, anonymization and deletion, but Unomi has no default interface for these controls, so developers must expose them. Unomi runs as an OSGi application inside Apache Karaf, uses Elasticsearch for storage and communicates through HTTP REST requests with JSON. Its plugin system supports conditions, actions, beacon tracking and push notifications. Listed uses include website personalization, mobile app data collection, store beacon connections and sending scored leads to a CRM. The project names CMSs, CRMs, issue trackers and native mobile apps as integration targets. It is self-hosted, with Docker images and a Java quick-start guide; the project describes installation as unzip and run. Apache Unomi is an Apache open-source project under the Apache License v2 and costs nothing.