Apache Unomi vs Insider One
Apache Unomi
unomi.apache.org
Insider One
insiderone.comSide by side
| Figure | Apache Unomi | Insider One |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| Linux | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 0 |
| Spec score · Customer Data Platforms | 8.9 (#5) | 7.8 (#20) |
| Integrations | The getting started page names CMSs, CRMs, issue trackers, and native mobile applications as systems Unomi can integrate with. | The Integration Hub lists 100+ integrations across categories including ads, analytics, attribution, CDPs, chat, CRM, ecommerce, email, and marketing automation. |
| Personalization | The project supports website personalization based on audience data and segments. | The platform offers cross-channel personalization, audience segmentation, AI product recommendations, and cross-channel analytics for marketers. |
| Product | Apache Unomi is a Java server for managing customer, lead, and visitor data and personalizing customer experiences. | Insider One describes itself as an AI-powered customer engagement platform for marketing and customer engagement teams. |
| Security | The download page advises verifying files using PGP or MD5 signatures and provides PGP and SHA512 files for the current release. | Insider One's Trust Center says its SOC 2 Type II report is available upon request and its ISO/IEC 27001:2022 certification covers its SaaS infrastructure, operations, and product development lifecycle. |
| Support | The project provides user and developer mailing lists, a monthly online meeting, a Slack channel, and a JIRA bug tracker. | The homepage links to an Insider One Help Center and offers visitors a way to request a demo. |
Plans
In their own words
Apache Unomi
Apache Unomi is a Java server for managing customer, lead and visitor data and personalizing customer experiences. It tracks users, builds profiles progressively and associates events with those profiles. Its rules can respond when profile events are collected, while dynamic segments classify profiles into groups. The privacy REST API lets integrators provide controls for tracking, data review, anonymization and deletion, but Unomi has no default interface for these controls, so developers must expose them. Unomi runs as an OSGi application inside Apache Karaf, uses Elasticsearch for storage and communicates through HTTP REST requests with JSON. Its plugin system supports conditions, actions, beacon tracking and push notifications. Listed uses include website personalization, mobile app data collection, store beacon connections and sending scored leads to a CRM. The project names CMSs, CRMs, issue trackers and native mobile apps as integration targets. It is self-hosted, with Docker images and a Java quick-start guide; the project describes installation as unzip and run. Apache Unomi is an Apache open-source project under the Apache License v2 and costs nothing.
Insider One
Insider One is an AI-powered customer engagement platform for marketing and customer engagement teams. Its customer data platform connects information, builds unified profiles in real time and activates personalized experiences across customer touchpoints. The product supports email automation, lead scoring, lead capture forms, customer journeys and experimentation. Its personalization responds to customer needs and predicts intent, while journey orchestration coordinates interactions across channels. Listed channels include web, app, email, web push, SMS and RCS, WhatsApp, InStory, conversational CX and site search. Agent One is described as a system that decides, acts, learns and improves engagement outcomes. The Integration Hub lists more than 100 integrations across advertising, analytics, attribution, CDPs, chat, CRM, ecommerce, email and marketing automation; custom integrations can be built using Insider One APIs. Platforms listed are Android, iOS, web and API. The company presents the product for marketers across industries including retail, financial services, travel, beauty, automotive and telecommunications. Pricing is on request.