Apache Unomi vs SAP Customer Data Platform

Apache Unomi is a Java server for managing customer, lead and visitor data and personalizing customer experiences. It tracks users, builds profiles progressively and associates events with those profiles. Its rules can respond when profile events are collected, while dynamic segments classify profiles into groups. The privacy REST API lets integrators provide controls for tracking, data review, anonymization and deletion, but Unomi has no default interface for these controls, so developers must expose them. Unomi runs as an OSGi application inside Apache Karaf, uses Elasticsearch for storage and communicates through HTTP REST requests with JSON. Its plugin system supports conditions, actions, beacon tracking and push notifications. Listed uses include website personalization, mobile app data collection, store beacon connections and sending scored leads to a CRM. The project names CMSs, CRMs, issue trackers and native mobile apps as integration targets. It is self-hosted, with Docker images and a Java quick-start guide; the project describes installation as unzip and run. Apache Unomi is an Apache open-source project under the Apache License v2 and costs nothing.

SAP Customer Data Platform brings customer data together into profiles for individual and account-level B2B and B2C use cases. It surfaces insights in real time to support personalized engagement, revenue growth, and retention. The platform combines identity and purpose data, then coordinates customer data with engagement systems according to privacy permissions; it can also activate profile data customers share directly with permission. Generative AI enriches customer insights and operational intelligence, while ongoing attribute calculations support segmentation and real-time decisions. SAP describes a native ERP connection and integrations using a common data model with ERP, supply chain management, and other cloud solutions. Data can enter through prebuilt or custom connectors, APIs, or batch ingestion, including legacy imports from Microsoft Azure, Amazon Web Services, Google Cloud Storage, and SFTP. REST APIs support ingestion, querying, deletion, and auditing administrative operations and updates. The product is a multitenant SaaS service, available through web and API. Pricing is paid, with no free plan; the listed SAP Customer Data Platform plan costs $1.15 a month, billed monthly, in blocks of 1 Capacity Unit per month, on a 3-to-36-month contract. Pricing depends on data objects, storage, and insight configurations.