Apache Unomi vs Yespo

Apache Unomi is a Java server for managing customer, lead and visitor data and personalizing customer experiences. It tracks users, builds profiles progressively and associates events with those profiles. Its rules can respond when profile events are collected, while dynamic segments classify profiles into groups. The privacy REST API lets integrators provide controls for tracking, data review, anonymization and deletion, but Unomi has no default interface for these controls, so developers must expose them. Unomi runs as an OSGi application inside Apache Karaf, uses Elasticsearch for storage and communicates through HTTP REST requests with JSON. Its plugin system supports conditions, actions, beacon tracking and push notifications. Listed uses include website personalization, mobile app data collection, store beacon connections and sending scored leads to a CRM. The project names CMSs, CRMs, issue trackers and native mobile apps as integration targets. It is self-hosted, with Docker images and a Java quick-start guide; the project describes installation as unzip and run. Apache Unomi is an Apache open-source project under the Apache License v2 and costs nothing.

Yespo is a customer data platform for collecting, unifying, segmenting and activating customer data in marketing. It offers unified customer profiles and behavior-based audience segmentation, alongside campaigns through email, SMS, web and mobile push, in-app messages, App Inbox, widgets, Telegram and Viber. Teams can automate workflows and set up omnichannel campaigns from a single trigger. Yespo says its predictive segmentation identifies audiences likely to purchase; it also lists generative content tools, automated A/B testing and more than 200 product recommendation algorithms. Ecommerce shops can connect through ready-made integrations for Cartum, Shopify, WooCommerce and OpenCart. For other systems, Yespo recommends API integration, and says Zapier can connect it with more than 3,000 programs and services. Registration provides basic features and campaigns to up to 500 contacts for free. The 30-day Trial includes all channels and features, with daily and monthly message limits for each channel except In-App and widgets. Yespo lists web, Android, iOS and API access. Its headquarters are in Warsaw, Poland.