Apex vs GrowthBook
Apex
drip-apex.com
GrowthBook
growthbook.ioSide by side
| Figure | Apex | GrowthBook |
|---|---|---|
| Price from | Free | $40/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | Yes |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 9 |
| Spec score · A/B Testing Tools | 8.7 (#8) | 9.1 (#4) |
| API | Apex offers a versioned REST API, signed webhooks, a CLI, an MCP server, and a browser SDK with React bindings. | The project documents a full REST API, separate management and SDK endpoints, webhooks and OpenAPI documentation. |
| Audience | The maker invites shops doing €100k+ a month to book a call about fit. | The pricing page describes Starter as for individuals or small teams, Pro for small and mid-sized teams, and Enterprise for teams operating at scale. |
| Experimentation | Apex supports six to ten concurrent tests, checks for conflicts before launch, and can pause a losing test automatically. | The experimentation product supports multivariate, sequential and bandit tests with Bayesian or frequentist analysis. |
| Integrations | The maker lists Shopify and Shopware apps, a WooCommerce plugin, Centra, headless stores, GA4, Tag Manager, consent managers, and Slack alerts. | Listed warehouse integrations include Snowflake, BigQuery, Databricks, ClickHouse, Trino, and Adobe Experience Platform. |
| Privacy | The homepage says Apex is hosted in London and Ireland, does not fingerprint visitors or store their IP addresses, and waits for consent where required by a consent manager. | GrowthBook says no personally identifiable information leaves the data warehouse for analysis, and only aggregate data is accessed. |
| Product | Apex combines A/B testing, feature flags, and personalization for e-commerce. | GrowthBook is a warehouse-native platform for experimentation, feature flags, and product analytics. |
| Security | The maker says the application and analytics run in London and the database in Ireland; it says it does not fingerprint visitors or store their IP addresses. | GrowthBook states SOC 2 Type II certification, GDPR, COPPA and CCPA compliance, encryption in transit and at rest, and warehouse-only aggregate access. |
Plans
GrowthBook
- Open SourceFree
- Open Source (Self-Hosted)Free
- StarterFree
- Starter (Cloud)Free
- Pro$40 a month
- Pro (Cloud)$40 a month
- EnterprisePriced on request
- Enterprise (Cloud)Priced on request
- Enterprise (Self-Hosted)Priced on request
In their own words
Apex
Apex combines A/B testing, feature flags, and personalization for e-commerce. It supports A/B, multivariate, server-side, and mobile-app tests, and is designed for six to ten concurrent experiments with pre-launch conflict checks. Each test requires a primary metric, planned sample size, and duration; results are withheld below 100 conversions. The default winner threshold is 80% confidence and can be set as high as 99%. Apex Operator reads a live page and prepares structured or code-level edits for review before launch. Guardian can pause a variant that is breaking or harming results, return traffic to control, and post an explanation to Slack. Its Likelihood to Win score uses matched evidence from 4.3 million tests, shop research, and live results. Integrations include Shopify, Shopware, WooCommerce, Centra, headless and custom storefronts, analytics, consent managers, and team tools. Developer access includes a versioned REST API, webhooks, CLI, MCP server, and SDKs; API keys have a limit of 100 requests per minute. Apex is made by Drip Trading GmbH and is available only inside a DRIP program. The free Starter plan is listed at free, with no card required; custom pricing applies to Apex and Enterprise.
GrowthBook
GrowthBook has no write-up on Specifiction yet; its figures are above.