Apollo vs Closely
Apollo
apollo.io
Closely
closelyhq.comSide by side
| Figure | Apollo | Closely |
|---|---|---|
| Price from | $49/mo | $39/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 2 | 3 |
| Spec score · Sales Engagement Software | 9.0 (#3) | 8.3 (#17) |
| Founded | 2015 | 2021 |
| Headquarters | Covina, California, United States | Nicosia, Cyprus |
| Intended users | Apollo identifies founders and early-stage teams, individual sellers, full-time sales reps, and larger teams as audiences for its plans. | Closely describes its audience as B2B outbound teams and identifies individual sellers, sales leaders, founders, agencies, marketers, and recruiters as users it serves. |
| Product | Apollo describes itself as a data intelligence and sales engagement platform for go-to-market teams. | Closely automates LinkedIn and email outreach with AI-personalized messaging for outbound sales. |
| Support | Apollo describes its Custom plan as including dedicated support. | The pricing comparison lists 24-hour support chat, while its white-label FAQ describes 24-hour email support for partners. |
Plans
In their own words
Apollo
Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.