Apollo vs Cognism
Apollo
apollo.io
Cognism
cognism.comSide by side
| Figure | Apollo | Cognism |
|---|---|---|
| Price from | $49/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 6 |
| Spec score · AI Lead Generation Software | 9.0 (#1) | 8.6 (#7) |
| Spec score · Sales Intelligence Software | 9.0 (#1) | 8.6 (#9) |
| Spec score · B2B Contact Data Providers | 9.0 (#3) | 8.7 (#12) |
| Spec score · Bdr Tools | 9.0 (#4) | 8.7 (#10) |
| API access | Yes | Yes |
| Direct-dial data | Yes | Yes |
| Free plan | Yes | No |
| Headquarters | Covina, California, United States | London, United Kingdom |
| Integrations | Apollo lists Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and major email providers among its integrations. | The integrations page lists Salesforce, HubSpot, Pipedrive, Bullhorn, Microsoft Dynamics, Salesloft, Outreach, and Zapier. |
| Intended users | Apollo identifies founders and early-stage teams, individual sellers, full-time sales reps, and larger teams as audiences for its plans. | Cognism identifies sales, marketing, and revenue operations teams in B2B markets as users, especially teams prospecting into Europe. |
| Intent data | Yes | Cognism uses Bombora Company Surge data and lets administrators choose up to 12 topics from more than 11,000 options. |
| Product | Apollo describes itself as a data intelligence and sales engagement platform for go-to-market teams. | Cognism provides B2B sales intelligence and data to help revenue teams find decision-makers and build pipeline. |
| Security | Apollo says it is ISO 27001 and SOC 2 certified and GDPR compliant, and encrypts data in transit and at rest. | Cognism says it holds ISO 27001, ISO 27701, and SOC 2 Type II certifications or attestations. |
Plans
Cognism
- CRM EnrichmentPrice not published
- Data-as-a-ServicePrice not published
- Basic$1,000 a month
- CognismPriced on request
- ProPriced on request
- StandardPriced on request
In their own words
Apollo
Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.