Apollo vs Compelling
Apollo
apollo.io
Compelling
compelling.aiSide by side
| Figure | Apollo | Compelling |
|---|---|---|
| Price from | $49/mo | €39/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 5 |
| Spec score · Sales Prospecting Software | 8.9 (#4) | 9.0 (#1) |
| API access | Yes | API access is included from the Scale plan upward, while Growth focuses on CRM sync and automated workflows. |
| Headquarters | Covina, California, United States | LinkedIn lists headquarters in Cologne, North Rhine-Westphalia, Germany. |
| Integrations | Apollo lists Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and major email providers among its integrations. | Compelling says it connects CRM, outreach and data tools, with examples including HubSpot, Salesforce and Pipedrive. |
| Product | Apollo describes itself as a data intelligence and sales engagement platform for go-to-market teams. | Compelling is an AI-native sales intelligence platform that automates company and contact research, ranking, and enrichment, then pushes tailored insights to a CRM. |
| Security | Apollo says it is ISO 27001 and SOC 2 certified and GDPR compliant, and encrypts data in transit and at rest. | The Trust Center lists encryption at rest and in transit, backups, audit logging, application penetration testing, and anti-DDoS among its security topics. |
| Support | Apollo describes its Custom plan as including dedicated support. | The Trust Center provides support at [email protected]. |
Plans
Compelling
- FreeFree
- Founder€39 a month
- Growth€199 a month
- Scale€559 a month
- Enterprise / AgencyPriced on request
In their own words
Apollo
Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.
Compelling
Compelling is an AI sales intelligence platform that researches companies and contacts, builds target lists, and enriches and scores accounts. Its agents can track user-defined buying signals and send tailored insights to a CRM. The platform offers real-time and bespoke intent signals, along with custom relevance scores. Through Compelling MCP, users can source companies and contacts, research details such as email addresses, LinkedIn URLs and headcount, then score accounts from 0 to 100 against their own rubric. MCP is presented for use from Claude, ChatGPT and Gemini. Compelling says it connects CRM, outreach and data tools to keep account and contact information enriched in one place. Its Trust Center describes the service as EU-hosted and GDPR-native, handling CRM records, business contacts and first-party signals. Listed compliance topics include GDPR, the EU AI Act and ISO/IEC 27001:2022; security topics include encryption, backups, audit logging, penetration testing and anti-DDoS. The free plan includes 200 credits. Paid plans start at €39.00 per month for one user, billed annually.