Apollo vs LinkedIn Sales Navigator

Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.

LinkedIn Sales Navigator is a B2B sales tool for individual sellers and teams to find buyers and build relationships. Its search provides more than 50 filters and access to over 1 billion LinkedIn members, alongside intent data. Account IQ and Lead IQ offer AI-powered account and buyer insights, with availability varying by plan and language. Core and Advanced each include 50 monthly InMail credits for contacting prospects outside a user's network. Core costs $119.99 a month or $1,079.88 a year per license; Advanced costs $159.99 a month or $1,799.88 a year per license. Listed Advanced Plus CRM integrations include Salesforce, HubSpot Smart CRM, Microsoft Dynamics 365, and Oracle Sales. Other integration partners include Gong, Microsoft Power BI, Tableau, Outreach, and Salesloft. The service is available on web, iOS, and Android, with API access. Trials are available to eligible members, subject to subscription, prior-trial, plan, and regional conditions.