Apollo vs People Data Labs
Apollo
apollo.io
People Data Labs
peopledatalabs.comSide by side
| Figure | Apollo | People Data Labs |
|---|---|---|
| Price from | $49/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 2 | 15 |
| Spec score · B2B Contact Data Providers | 9.0 (#3) | 9.2 (#2) |
| API access | Yes | Yes |
| Contact database size | 275 | 3000000000 |
| Direct-dial data | Yes | Yes |
| Founded | 2015 | The company was founded in 2015. |
| Free plan | Yes | Yes |
| Integrations | Apollo lists Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and major email providers among its integrations. | Official integrations include Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks and Salesforce. |
| Intent data | Yes | Yes |
| Product | Apollo describes itself as a data intelligence and sales engagement platform for go-to-market teams. | People Data Labs provides B2B data products that teams can use to build data-driven products and enrich person and company records. |
| Security | Apollo says it is ISO 27001 and SOC 2 certified and GDPR compliant, and encrypts data in transit and at rest. | The pricing page identifies ISO and SOC 2 Type 2 compliance and lists SAML / SSO as an Enterprise offering. |
| Support | Apollo describes its Custom plan as including dedicated support. | The pricing page lists documentation and tutorials for plans, email support for Pro, and a designated customer success manager for Enterprise. |
Plans
People Data Labs
- IP Enrichment API - Tier 1Price not published
- IP Enrichment API - Tier 2Price not published
- IP Enrichment API - Tier 3Price not published
- Company Enrichment & Company Search APIs - Tier 1Price not published
- Company Enrichment & Company Search APIs - Tier 2Price not published
- Company Enrichment & Company Search APIs - Tier 3Price not published
- Person Enrichment & Person Search APIs - Tier 1Price not published
- Person Enrichment & Person Search APIs - Tier 2Price not published
- Person Enrichment & Person Search APIs - Tier 3Price not published
- FreeFree
In their own words
Apollo
Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.
People Data Labs
People Data Labs provides B2B data products for building data-driven products and enriching person and company records. Its APIs can look up person profiles from details such as a name, location, email, phone, education, work history, or social profile; requests need sufficient information to identify a match. The company dataset describes more than 23.8 million global companies, with fields such as name, domain, industry, location, LinkedIn URL, employee count, and founding year. The listed contact database size is 3 billion, and the product includes direct-dial and intent data. API offerings cover person and company enrichment, search, IP enrichment, and person identification. The free plan is free for up to 100 credits per month, but contact data values are obscured. Pro starts at $98 a month, with 350 credits per month as the starting level and contact data included. Enrichment requests typically use one credit per successful request; Search uses one per returned profile.