Apple Podcasts vs Mondo Metrics

Apple Podcasts is a podcast app and service for finding, following, and listening to shows across Apple devices, the web, Windows via iTunes, CarPlay, HomePod, smart speakers, and supported car systems. Millions of shows are free, and episodes can be downloaded for offline listening; new episodes from followed shows can download automatically. It supports video podcasts and private feeds, with listening synced across devices. Transcripts in select languages can be read and searched, navigated by chapter, or used to jump to a point in an episode. Premium shows, episodes, and channels may have monthly or annual subscriptions, with prices set by creators. Subscriber benefits can include ad-free listening, bonus or unreleased content, and other subscriber-only material. Subscriptions can be shared with up to five people through Family Sharing. Creators have production, analytics, audience connection, and subscription tools. They receive 70% initially and 85% after one year of paid service, excluding applicable taxes; other podcast revenue, including advertising, goes to the creator.

Mondo Metrics describes itself as an analytics operating system for media companies, bringing together podcast, social, video, newsletter, web, app, and streaming analytics. Podcast reports cover downloads, unique listeners, platform insights, retention trends, and episode or show breakdowns. Social and video tracking covers views, engagement, watch time, retention, and completion across Instagram, TikTok, Facebook, YouTube, and X. Web, app, and streaming analytics include pageviews, sessions, playback, drop-off, user paths, and conversions. MondoTrends benchmarks public posts and accounts on those five social platforms. Its tools include Mondo Scores, content-mix comparisons, Power Rankings, trend summaries, and market-account performance comparisons. Listed connections include Meta, TikTok, YouTube, Spotify, Apple Podcasts, GA4, Instagram, LinkedIn, X, iHeartRadio, Omny, Beehiiv, ART19, Megaphone, and Simplecast. Analysts can help set up dashboards, provide custom reports, and support integrations, tagging, and team training. A free plan is available; MondoTrends plans start at $1,000 a month, with custom pricing and a demo required.