AppMagic vs FirstLook Engagement Analytics

AppMagic provides mobile-app analytics and market research through its website and API. Its research covers app classification, advertising analysis and trendspotting. For Steam games and downloadable content, Steam Analytics reports revenue, downloads, DAU/MAU, average daily playtime, daily concurrent users, followers and pricing. The API has more than 50 endpoints for retrieving datasets and automating reports. Customers may grant access to Apple App Store, Google Play Store or Steam Store publisher accounts under an Order Form; AppMagic also names AppLovin MAX and ironSource LevelPlay accounts as possible sources of advertising monetization data, and Steamworks Partner accounts as a possible games-data source. AppMagic says it does not disclose customer-provided publisher data to third parties and uses it to improve its estimation models. Its free plan provides limited information, and a free trial is available. Paid Services are priced through fees in an Order Form; estimates can be requested through the website. AppMagic says it focuses on small and medium-sized businesses within Sensor Tower’s broader intelligence ecosystem.

FirstLook Engagement Analytics combines in-game telemetry with out-of-game player signals in player profiles for game studios. Native Unreal and Unity SDKs support session tracking and custom events. Teams can segment players by playtime, retention cohort, source, country, custom attributes, and tags, then trigger automated email or Discord direct messages from events or rules. Dashboards cover players, Discord, Steam, visits, sessions, custom events, retention cohorts, and funnels. Listed inputs include Unreal or Unity telemetry, Discord activity, Steam playtime, and API custom events; identity syncing spans Steam, Discord, Epic, and console accounts. Teams can export segments as CSV or through an API, and API ingestion can stream warehouse events. Counter and duration events can feed filters, segments, triggers, quests, rewards, and Discord roles. The Forever Free plan costs nothing and includes 100k player profiles, up to 500 playtesters, and 1,000 emails per month. Analytics Core costs $149 a month, billed monthly per game, and includes 1M events. Engagement Pro costs $3,499 a month, billed monthly per game, and includes 10M events. FirstLook lists Community Support for Core and Slack Support for Pro.