AppMagic vs PlayFab
AppMagic
appmagic.rocksPlayFab
developer.microsoft.comSide by side
| Figure | AppMagic | PlayFab |
|---|---|---|
| Price from | Free | $99/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 5 |
| Spec score · Game Analytics Software | 8.8 (#3) | 8.9 (#2) |
| Company headquarters | Crunchbase lists Tampa, Florida, United States as the headquarters location. | Crunchbase lists PlayFab in Seattle, Washington, United States. |
| Company legal name | Crunchbase identifies the legal entity as Appmagic, Inc. | Crunchbase lists the legal name as PlayFab, Inc. and identifies Microsoft as its acquirer. |
| Company size | Crunchbase places AppMagic in the 51–100 employee range. | Crunchbase lists PlayFab's employee range as 11–50. |
| Licence | The terms provide a limited, non-exclusive, non-transferable licence to use the service materials and prohibit reverse engineering and derivative products. | The hosted PlayFab service is proprietary under Microsoft terms, while many SDK and sample repositories are publicly available under Apache 2.0 or MIT licenses. |
| Product | AppMagic provides analytical data on mobile applications through its website. | PlayFab provides backend services for live games and connects players across platforms. |
| Rating on G2 | 4.8 out of 5 from 36 reviews | 5.0 out of 5 from 1 review |
| Security | The privacy policy says Sensor Tower uses commercially reasonable technical, contractual, administrative, and physical measures to protect personal information. | Microsoft says developer sign-in migration adds MFA, conditional access, encryption and single sign-on through Microsoft accounts. |
| Support | AppMagic's terms direct users to contact [email protected] with questions about the terms. | PlayFab describes ticketed support and 24/7 emergency escalations, with real-time service health at status.playfab.com. |
| What it does | AppMagic is a market-intelligence platform for mobile apps, mobile games and Steam titles, providing market research, competitor analysis and performance estimates. | PlayFab is a managed backend platform for games combining game services, real-time analytics and live-operations management. |
Plans
PlayFab
- Free to StartFree
- Standard Plan$99 a month
- Premium Plan$1,999 a month
- Enterprise PlanPriced on request
- Pay-as-you-goFree
In their own words
AppMagic
AppMagic provides mobile-app analytics and market research through its website and API. Its research covers app classification, advertising analysis and trendspotting. For Steam games and downloadable content, Steam Analytics reports revenue, downloads, DAU/MAU, average daily playtime, daily concurrent users, followers and pricing. The API has more than 50 endpoints for retrieving datasets and automating reports. Customers may grant access to Apple App Store, Google Play Store or Steam Store publisher accounts under an Order Form; AppMagic also names AppLovin MAX and ironSource LevelPlay accounts as possible sources of advertising monetization data, and Steamworks Partner accounts as a possible games-data source. AppMagic says it does not disclose customer-provided publisher data to third parties and uses it to improve its estimation models. Its free plan provides limited information, and a free trial is available. Paid Services are priced through fees in an Order Form; estimates can be requested through the website. AppMagic says it focuses on small and medium-sized businesses within Sensor Tower’s broader intelligence ecosystem.
PlayFab
PlayFab provides managed backend services for live games and connects players across platforms. Its player services include identity, groups, friends, chat, profiles, stats, game saves and shared data, alongside competitive leaderboards and multiplayer networking. Live-operations tools support remote gameplay tuning, real-time player segmentation and A/B testing. Economy and user-generated-content tools cover virtual economies, live offers, monetization and built-in moderation. Game Data Stream can monitor player activity, analyze retention and revenue, and export raw data. The product lists Unreal and Unity SDKs, custom-engine language support, and integrations including Xbox, Steam, PlayStation, Nintendo Switch, App Store and Google Play. Development Mode is free and permits up to 1,000 lifetime player account creations per title, with up to 10 titles per account. Free to Start costs nothing. Standard Plan costs $99 a month; Premium Plan costs $1,999 a month.