AppMagic vs Unity
AppMagic
appmagic.rocksUnity
unity.comSide by side
| Figure | AppMagic | Unity |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 8 |
| Spec score · Game Analytics Software | 8.8 (#3) | 8.6 (#6) |
| API | AppMagic describes an API with more than 50 endpoints that can combine filters and generate automated reports. | Unity Cloud Services APIs provide low-level API access to Unity Cloud Services, and the UGS CLI automates dashboard and administrative operations. |
| Company headquarters | Crunchbase lists Tampa, Florida, United States as the headquarters location. | Unity Technologies is headquartered in San Francisco, United States. |
| Company legal name | Crunchbase identifies the legal entity as Appmagic, Inc. | Crunchbase lists the legal name as Unity Technologies, Inc. |
| Company size | Crunchbase places AppMagic in the 51–100 employee range. | Wikipedia lists 4,987 employees in 2024, while Crunchbase categorizes the company in the 1,001–5,000 employee range. |
| Headquarters | San Francisco, California, USA | San Francisco, California, United States |
| Licence | The terms provide a limited, non-exclusive, non-transferable licence to use the service materials and prohibit reverse engineering and derivative products. | The Unity Editor is proprietary; Unity source-code access is governed by restricted proprietary terms rather than an open-source license. |
| Product | AppMagic provides analytical data on mobile applications through its website. | Unity Engine is game and app development software for creating video games and immersive experiences from CAD and 3D data. |
| Rating on G2 | 4.8 out of 5 from 36 reviews | 4.5 out of 5 from 601 reviews |
| Security | The privacy policy says Sensor Tower uses commercially reasonable technical, contractual, administrative, and physical measures to protect personal information. | Unity says it regularly tests its services and securely stores and separates user assets; it also operates a responsible disclosure and bug bounty program. |
| Support | AppMagic's terms direct users to contact [email protected] with questions about the terms. | Unity directs users to its Issue Tracker and Editor bug reporting flow, while Pro includes expedited customer support and Enterprise includes dedicated support. |
| What it does | AppMagic is a market-intelligence platform for mobile apps, mobile games and Steam titles, providing market research, competitor analysis and performance estimates. | Unity Engine creates 2D and 3D games and interactive experiences for more than 20 platforms and billions of devices. |
Plans
Unity
- Free tierFree
- Pay-as-you-goPrice not published
- Pay-as-you-goPriced on request
- Unity PersonalFree
- Unity Pro$210 a month
- Unity Pro$2,310 a year
- Unity EnterprisePriced on request
- Unity IndustryPriced on request
In their own words
AppMagic
AppMagic provides mobile-app analytics and market research through its website and API. Its research covers app classification, advertising analysis and trendspotting. For Steam games and downloadable content, Steam Analytics reports revenue, downloads, DAU/MAU, average daily playtime, daily concurrent users, followers and pricing. The API has more than 50 endpoints for retrieving datasets and automating reports. Customers may grant access to Apple App Store, Google Play Store or Steam Store publisher accounts under an Order Form; AppMagic also names AppLovin MAX and ironSource LevelPlay accounts as possible sources of advertising monetization data, and Steamworks Partner accounts as a possible games-data source. AppMagic says it does not disclose customer-provided publisher data to third parties and uses it to improve its estimation models. Its free plan provides limited information, and a free trial is available. Paid Services are priced through fees in an Order Form; estimates can be requested through the website. AppMagic says it focuses on small and medium-sized businesses within Sensor Tower’s broader intelligence ecosystem.