Apptica vs etailinsights
Apptica
apptica.com
etailinsights
etailinsights.comSide by side
| Figure | Apptica | etailinsights |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| Plans published | 0 | 0 |
| Spec score · Competitive Intelligence Software | 8.1 (#9) | 7.6 (#30) |
| Founded | Apptica's contact page says it was founded in 2017. | A company announcement states that etailinsights was founded in 2010. |
| Headquarters | Nicosia, Cyprus | Cary, North Carolina, United States |
| Intended users | Apptica lists marketing specialists, sales managers, venture and investment teams, game developers, and app publishers as user groups. | The company presents the platform for sales professionals seeking eCommerce prospects and for teams pursuing sales, partnerships, or market expansion. |
| Privacy | The privacy policy identifies APPTICA LIMITED as a Cyprus-incorporated company and says it is committed to protecting personal information. | The privacy policy says customer-uploaded or collected service data is processed at the customer’s direction and handled under the agreements with those customers. |
| Product | Apptica describes itself as an ad intelligence and mobile app analytics platform for competitor analysis, ad creative discovery, and market trend tracking. | etailinsights describes itself as an eCommerce intelligence platform for tracking technologies, monitoring competitors, and finding opportunities across online retailers. |
In their own words
Apptica
Apptica is an ad intelligence and mobile app analytics platform for examining competitors and app markets. Its Store Intelligence covers more than 10 million apps, with rankings, downloads, revenue, metadata, ratings, demographics, SDK usage, permissions, ASO insights and app comparisons. Usage Intelligence tracks daily, weekly and monthly active users, retention, stickiness and session duration across competitors, categories and regions. Ad Intelligence covers more than 175 million ad creatives and data on over 420,000 advertisers. Market Intelligence shows current and historical trends by country, category and platform, including downloads, revenue and platform share. Custom alerts can flag competitor changes such as new creatives, versions, screenshots and features. Examples of ad-strategy channels and networks include TikTok, AppLovin and Unity Ads. Apptica is available on Android, iOS and the web. It is paid, with pricing on request, and offers a free trial without a stated duration. The company says its statistical model cannot guarantee data accuracy; historical data is described as limited.
etailinsights
etailinsights has no write-up on Specifiction yet; its figures are above.